How Press Releases Can Keep Your Content Fresh

Search engine giant Google has updated its algorithm and determined that it will reward sites which provide fresh content with higher rankings. What does this mean to you? Sites which provide visitors with timely information are more likely to show up in the first page of search engine rankings. One way you can keep your content fresh and be ranked higher on Google is by using press releases. Once written, they can be posted on your own website or submitted [...]

Great Content Defined

How do you know great content when you see it? First of all, it’s not about having a content writer string a bunch of keywords together while making sure that the sentence kinda makes sense. Great content is written for humans as well as search engines,

If search engine marketing doesn’t work, try “remarketing”

Remarketing is, literally, remarketing your ads specifically toward customers who have already rejected or “bounced” from your site. The process involves attaching special tracking cookies to past visitors, “following” them as they continue to search and remarketing with new ads targeted specifically to them.

The Wrong Stuff: The danger of keyword stuffing

It’s common that we think we’re doing ourselves a huge favor by stuffing our pages with as many keywords as possible. Unfortunately, doing so usually hurts more than it helps. It’s overkill.

If you can publish it on the web, you can optimize it

Sometimes, we forget that anything publishable online can be optimized. Because these types of files – like PDFs – are more difficult to manipulate than others, we often overlook them as SEO tools. Don’t! Using PDFs as an example, let’s explore how and why you can make any publishable web file work for you in your quest to optimize your site.

Promote your endorsements

On the Internet, as in life, talk is cheap. You can brag that your product or service is best from all the rest, but that’s exactly what it is – bragging. If you really want people to know how wonderful your products and services are, let other people tell them. And you can do that easily enough through third-party rating and review sites like Yelp! and Google Places.

The key(s) to success in local SEO

Making your website a force in local search engine optimization involves often following different parameters than you do for general or “big business” SEO. Specific details like the your physical address are extremely important. You’re not directing customers to a “store locator” or one of 50 chains. You’re telling them exactly where to find you.

Why you can’t forget about mobile devices in SEO

We can’t ignore that mobile devices are outselling traditional computers now. If you think of a website on a phone screen as just another tiny computer and not a separate portal, alarm bells may go off. If there are more tiny computers than big ones out there, and those tiny computers are connected to the same SEO you use on the big computers, you better not ignore the tiny ones, right? If you do, it could be at [...]

The great PageRank fallacy

Too many business owners and web content development companies think their work is done when they achieve the lofty No. 1 PageRank slot on Google. But patting yourself on the back at that point means you’ve forgotten the true purpose behind everything. It’s about making money. Three core principles are as important if not more important than PageRank if you want your website to truly be a successful extension of your business.

Video Testimonials let your clients promote you and boost your search rankings

In recent months, we’ve discussed the Google “Plus-1” era. Letting users “approve” a given web page by clicking a button, it further democratized the concept of organic search rankings. Most web content development companies rejoiced at the idea that search rankings could be less about gaming “the system” and more of a meritocracy in which the most relevant, authoritative, respected websites climbed the ladder. Ultimately, the “Plus-1” concept is just the testimonial concept broken down to its simplest form. Users were [...]