Search engine giant Google has updated its algorithm and determined that it will reward sites which provide fresh content with higher rankings. What does this mean to you? Sites which provide visitors with timely information are more likely to show up in the first page of search engine rankings. One way you can keep your […]
How Press Releases Can Keep Your Content Fresh Read More »
It’s common that we think we’re doing ourselves a huge favor by stuffing our pages with as many keywords as possible. Unfortunately, doing so usually hurts more than it helps. It’s overkill.
The Wrong Stuff: The danger of keyword stuffing Read More »
Sometimes, we forget that anything publishable online can be optimized. Because these types of files – like PDFs – are more difficult to manipulate than others, we often overlook them as SEO tools. Don’t! Using PDFs as an example, let’s explore how and why you can make any publishable web file work for you in your quest to optimize your site.
If you can publish it on the web, you can optimize it Read More »
On the Internet, as in life, talk is cheap. You can brag that your product or service is best from all the rest, but that’s exactly what it is – bragging. If you really want people to know how wonderful your products and services are, let other people tell them. And you can do that easily enough through third-party rating and review sites like Yelp! and Google Places.
Promote your endorsements Read More »
And you thought mattress tags mattered. Sure, mattress tags are important. So important that we’re afraid we’ll go to jail if we remove them. But any web copywriting enterprise or expert will tell you that some other tags – title tags and meta tags – are infinitely more important. So much of search engine optimization boils down
What’s in a title? A lot, actually Read More »
