Every successful business endures due to a tried-and-true process. The same holds for Writing Web Words Inc. It’s no accident we’ve survived and thrived since 2008. Backed by a proven website copywriting process, loyal clients and stellar services for SMEs and SMBs in Toronto, Canada, and beyond & still going strong.
Aside from a few systems proprietary to Writing Web Words Inc., there is ‘no secret sauce.’ It comes down to following the basic rules for a good user experience and having a proven website copywriting process that is virtually algorithm-proof.
But let us share the more significant ingredients that go into successful website copywriting for clients that consistently rank high on Google, get cited in AI Search, and consistntly generate qualified leads for small business owners.
The main ingredient here is writing for your target audience. We craft original, helpful, reliable, people-first content tailored for your audience. This is also known as writing Human-First Content. Doing so results in content that resonates with your audience by prioritizing users, establishing a more substantial online presence, and driving increased traffic to their digital assets. This, in turn leads to higher conversion rates and business growth.
Creating User-First Content relates to an algorithm Google released in August 2022. The crux of that core update aimed for publishers to write ‘helpful’ and ‘useful’ information for audiences, be they B2B or B2C or B2G and so on.
Its goal was for website publishers to place the user’s needs ahead of just ranking high on Google, which is often a pure vanity play in many cases. And here is where we shine. Since 2008, we’be been writing content that is helpful, factual and truly usefel, providing answers for our clients’ audiences.
However, along with crafting helpful content that answers questions, we’re mindful of Google’s best practices as it relates to Google’s SERPs, and more recently, Google Search’s guidance on using generative AI content on your website. Known in AI Search as Answer Engine Optimization (AEO)
We want your content to be:
But first things first…it must appeal and be helpful to your specific audience. So, before we start to write and build out your copy, we ask you questions about your audience that help us create the type of copywriting that appeals to them and Google simultaneously.
With your help, we create a ‘Persona,’ which lets us develop content that wins the hearts and minds of your demographic. Together, we discover the who, why, what, where and how of your desired audience – and what motivates them – before we write anything.
We take the time to understand your goal(s) and your audience’s goal(s).
Keeping the end in mind, do you want your websites to:
Conversely, is it the goal of your audience to:
From our standpoint, all websites are unique. As a result, the answers to these questions lets us develop the correct copy style and tone for your audience, while also addressing:
This won’t apply if you are an Amazon, eBay, Shopify, or other E-commerce behemoth.
However, suppose you are a local business that serves clients within about a 20 to 30-kilometer radius (either they come to you, or you go to them). In that case, it is crucial to know this information and build it into the Body of your copywriting and other text formats on your website.
This helps Google serve up the most relevant results for those seeking businesses, services, or products within that proximity. Upon determining where your audience resides, we can build ‘locational relevance’ into your website’s copy, making it even more relatable and reachable to your audience’s online search. And yes, we do this as part of our service.
And technical! Speaking of the ‘technical’ aspects of website copywriting, we need to ensure that the copy and text on each page are formatted exactly to Google’s standards and best practices.
Also, consider ADAPTABILITY: Is your copywriting and images adaptive & responsive to different devices, such as mobile and desktop? Are your site copy and pages structured for each type of device, platform, and operating system?
DYK: Canadian websites, particularly for federal and large Ontario organizations, must comply with Canada’s Web Content Accessibility Guidelines (WCAG), ensuring websites are perceivable, operable, understandable, and robust for users with disabilities. Failure to do so can result in hefty fines and federal charges.
Extraordinary copy and web content writing takes numerous factors into account, many of which the average reader and, in some cases, a website owner may need to be made aware of. A few factors that we consider when copywriting for your website include, but are not limited to, the following:
a. Website Content
Adding additional content to your site by refreshing, rewriting, redesigning, repurposing or updating (I.e., blogs, web pages)
b. Website Page Structure and Pagination
c. Domain – keyword rich?
d. URLs & File names – short & keyword rich?
e. MetaData
f. Headlines
g. Call-to-Action (CTA)
h. Link Text – internal and external
i. Content Type – Web page (Long or Short form; Evergreen)
j. Types and importance of pages:
k. Other types of content that can be optimized:
l. Usability and Readability, ensuring that your copy is:
m. That your copy is laid out properly, including:
n. Post-publishing: monitoring your KPIs (monthly reporting optional)
o. Competitor Research
We are a time-tested service that gets it right the first time. Whether writing from scratch or for a rewrite or edits, rest assured you will get fresh and refreshing text works.
Moreover, when you hire us, you work with a trusted local business. You also deal with owner Ray Litvak, who lives in the GTA, in Toronto, to be exact.
Ray and his team help companies in all stages of growth connect buyers with sellers on the Internet via expert online copy services. We can help you, too!
Call us today at (647) 707-2672 and ask for Ray. You will be glad you did!
Contact Writing Web Words today! Benefit from our proven website copywriting process and Claim Your Free Website Copy Audit and Quote in Toronto. Ensure your content works as hard as you do.
