Every successful business stands the test of time due to a tried-and-true process. The same holds for Writing Web Words Inc. It’s no accident that we’ve survived and thrived since 2008. Backed by a proven website copywriting process and stellar services for SMEs and SMBs in Toronto, Canada and beyond, we are still going strong.
Aside from a few things proprietary to Writing Web Words Inc., there is ‘no secret sauce.’ It comes down to following the basic rules for a good user experience and having a proven website copywriting process that is virtually algorithm-proof.
But let us share the more significant ingredients that go into successful website copywriting for clients that consistently rank high on Google and, more importantly, generate qualified leads that convert into business.
The main ingredient here is writing for your target audience. We aim to develop personalized and original copy for you and your online audience. This is also known as writing People-First Content. Businesses can create content that resonates with their audience by prioritizing users, establishing a more substantial online presence, and driving increased traffic to their digital assets. This, in turn, can lead to higher conversion rates and business growth.
A large part of creating User-First Content, or Copywriting for people rather than rankings, relates to an algorithm Google released in August 2022. The crux of that algorithm release, which aims for websites to write and create ‘helpful’ information for your audience, be they B2B or B2C, is the Helpful Content Update.
Its goal is for website owners to write copy that puts the user’s needs and wants primarily vs. writing to rank high on Google. And that is just what we do. In fact, this is what we have always done from day one.
However, along with helpful copywriting that answers your audiences’ questions, we must also be mindful of and take Google’s best practices into account.
We want your content to be:
But first things first…it must appeal and be helpful to your specific audience. So, before we start to write and build out your copy, we ask you questions about your audience that help us create the type of copywriting that appeals to them and Google simultaneously.
With your help, we create a ‘Persona,’ which helps us write for your unique demographic. This aids us in knowing the who, why, what, where and how of your desired audience and what motivates them before we write anything.
We take the time to understand your goal(s) and that of your audience’s goal(s).
For instance, is the goal of your website to:
Conversely, is it the goal of your audience to:
From our standpoint, all websites are unique. As a result, the answers to these questions let us develop the correct copy and copywriting style and tone that will best suit your audience, meet their expectations, and exceed them, which is our goal at Writing Web Words Inc.
This will not apply to you if you are an Amazon, eBay, Shopify, or other E-commerce behemoth.
However, suppose you are a local business that serves clients within about a 20 to 30-kilometer radius (either they come to you, or you go to them). In that case, it is crucial to know this information and build it into the Body of your copywriting and other text formats on your website.
This will help Google serve up the most relevant listings for those seeking businesses, services, or products within that proximity. Upon determining where your audience resides, we can build ‘locational relevance’ into your website’s copy, making it even more relatable and reachable to your audience’s online search. And yes, we do this as part of our service.
And thechnical! Speaking of the ‘technical’ aspects of website copywriting, we need to ensure that the copy and text on each page are formatted exactly to Google’s standards and best practices, many of which are behind the scenes.
For instance, consider ADAPTABILITY: Are your copywriting and images adaptive & responsive to different devices, such as mobile and desktop? Are your site copy and web pages formatted and structured correctly for each type of device and platform? Not considering this can harm your site’s user-friendliness and how Google reacts to it.
Extraordinary copy and web content writing takes numerous factors into account, many of which the average reader and, in some cases, a website owner may need to be made aware of. A few factors that we consider when copywriting for your website include, but are not limited to, the following:
a) Website Content
Adding additional content to your site Refreshing, rewriting, redesigning, repurpose/update (I.e., blogs, web pages)
b) Website Page Structure and Pagination
c) Domain – keyword rich?
d) URLs & File names – short & keyword rich?
e) MetaData
g. Headlines
h) Call-to-Action (CTA)
i) Link text (internal and external)
j) Content Type – Web page (Long or Short form; Evergreen)
k) types and importance of pages:
l) other types of content that can be optimized:
m) usability and Readability, ensuring that your copy is:
n) that your copy laid out properly, including:
0) post-publishing: monitoring your KPIs (optional)
p) Competitor Research
We are a time-tested service that gets it right the first time. Whether writing from scratch or for a rewrite or edits, rest assured you will get fresh and refreshing text works.
Moreover, when you hire us, you work with a trusted local business. You also deal with owner Ray Litvak, who lives in the GTA, in Toronto, to be exact.
Ray and his team help companies in all stages of growth connect buyers with sellers on the Internet via expert online copy services. We can help you, too!
Call us today at (647) 707-2672 and ask for Ray. You will be glad you did!
Contact Writing Web Words today! Benefit from our proven website copywriting process and bring more customers to your business than ever.
