Putting SEO and keywords aside for a moment, let’s think about what constitutes good web copy. It should be current, original, informative and authoritative. Unfortunately, ignoring one major area will undermine your copy even if it has all those traits: readability.
Search engine giant Google has updated its algorithm and determined that it will reward sites which provide fresh content with higher rankings. What does this mean to you? Sites which provide visitors with timely information are more likely to show up in the first page of search engine rankings. One way you can keep your content fresh and be ranked higher on Google is by using press releases. Once written, they can be posted on your own website or submitted [...]
By the time someone lands on your website for the very first time, it’s because they have a specific problem, need or want. Let’s assume for now that your offer is what they’re looking for. Unless you’re Amazon.com or another proven online brand, they’ll likely have questions about you or your company, your service and the ability to deliver before taking the next step. Remember, they haven’t spoken to a live person yet or walked through the door of [...]
As an SEO and professional Web copywriter, I’m often asked to write – or rewrite – product descriptions for e-Commerce websites. The ultimate goal is to sell the advertised products or services to people searching for them. To succeed in today’s hyper-competitive online environment, content must be findable and compelling. It should also be targeted, original, optimized and persuasive if it’s going to outperform the competition and appease search engines. I like to break sites that sell services and/or products into [...]
One very effective way to keep your content fresh and relevant to your site visitors is to include a news feature and updating it regularly with relevant/industry content. The demand for information is continually growing and people want to be able to access it quickly and easily. Rather than waiting to find out about current events by reading the daily paper or watching the nightly news broadcast on television, today's consumers are accessing information quickly and conveniently through their [...]
If you want to keep your site visitors engaged and get or maintain a high ranking with search engines, you need to keep it stocked with fresh content on a regular basis. One of Google's latest algorithm changes is focusing on rewarding site owners who make a point of posting relevant and timely items with favorable rankings.
Creating great content can be compared to baking your own bread. The process cannot be rushed; if you simply slap together a few ingredients (words) and hope for the best, you won’t get the results you are hoping for.