Ray Litvak

Does your SEO Copy pass the aural test?

Putting SEO and keywords aside for a moment, let’s think about what constitutes good web copy. It should be current, original, informative and authoritative. Unfortunately, ignoring one major area will undermine your copy even if it has all those traits: readability.

Rewrite your product description using SEO.

Rewrite Your Product Descriptions to Create Unique, Useful, and Findable Content

As an SEO and professional Web copywriter, I’m often asked to write – or rewrite – product descriptions for e-Commerce websites.  The ultimate goal is to sell the advertised products or services to people searching for them.  To succeed in today’s hyper-competitive online environment, content must be findable and compelling.  It should also be targeted, original, …

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Add a News Feature to Your Site for Ongoing Fresh Content

One very effective way to keep your content fresh and relevant to your site visitors is to include a news feature and updating it regularly with relevant/industry content. The demand for information is continually growing and people want to be able to access it quickly and easily. Rather than waiting to find out about current …

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