The Wrong Stuff: The danger of keyword stuffing

It’s common that we think we’re doing ourselves a huge favor by stuffing our pages with as many keywords as possible. Unfortunately, doing so usually hurts more than it helps. It’s overkill.

If you can publish it on the web, you can optimize it

Sometimes, we forget that anything publishable online can be optimized. Because these types of files – like PDFs – are more difficult to manipulate than others, we often overlook them as SEO tools. Don’t! Using PDFs as an example, let’s explore how and why you can make any publishable web file work for you in your quest to optimize your site.

Google ‘Design & Content Guidelines’: Part 7

This week, we will be continuing our discussion of ‘Google’s Design and Content Guidelines,’ looking at the importance of fixing broken links and correcting HTML errors. Google Design and Content Guideline #7: “Check for broken links and correct HTML.” Following our recurring theme of search engine optimization, broken links and incorrect HTML could have a negative impact on your website’s performance in search engines, the user experience, your image and your bottom line. Consider Search Engines: Broken links within your site (internal [...]

Google ‘Design & Content Guidelines’: Part 6

In this blog post, we will be expanding further on our discussion of text descriptions and their role in search engine optimization.  This blog series in based on ‘Google’s Design and Content Guidelines,’ and we will be looking at Guideline #6. Google Design and Content Guideline #6: “Make sure that your <title> elements and ALT attributes are descriptive and accurate.” From our previous post on Google Design and Content Guideline #5, we know that ALT attributes are written to describe and [...]

Google ‘Design & Content Guidelines’: Part 5

This installment of our series on Google’s ‘Design and Content Guidelines’ focuses on the importance of using text with images, so that Google’s search engine bot can easily find and index your web pages. Google Design and Content Guideline #5: “Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images. If you must use images for textual content, consider using the “ALT” attribute to include a few [...]

Google ‘Design & Content Guidelines’: Part 4

When we last discussed Google’s ‘Design and Content Guidelines,‘ we looked at the importance of information-rich content on your website.  This week, we’ll be discussing the importance of keywords. Google Design and Content Guideline #4: “Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.” This guideline refers to On-Page SEO, or SEO writing.  SEO, as we learned earlier, refers to search engine optimization, a process that enhances [...]

Google ‘Design & Content Guidelines’: Part 3

When we last discussed Google’s ‘Design and Content Guidelines,’ we looked at the role that sitemaps play on your website.  This week, we’re going to be talking about the importance of an information-rich website with well-written content. Google Design and Content Guideline #3: “Create a useful, information-rich site, and write pages that clearly and accurately describe your content.” Creating a website with high-quality, useful and original content is one of the best ways to garner traffic and rank well in search [...]