It’s common that we think we’re doing ourselves a huge favor by stuffing our pages with as many keywords as possible. Unfortunately, doing so usually hurts more than it helps. It’s overkill.
Google Best Practices
Sometimes, we forget that anything publishable online can be optimized. Because these types of files – like PDFs – are more difficult to manipulate than others, we often overlook them as SEO tools. Don’t! Using PDFs as an example, let’s explore how and why you can make any publishable web file work for you in your quest to optimize your site.