Meet Writing Web Words Inc., a Professional Copywriting Company in Toronto, Canada, Since 2008.
Question: How do you stand out in the digital noise and connect with your audience on a human level?
Answer: Partner with a professional copywriting company that gets it.
We understand that human connection is at the heart of excellent writing. As such, we craft original, relevant and meaningful content that cuts through the noise.
You talk; We listen. Based on your feedback, we craft a winning action plan, ensuring your voice resonates & ranks.
Those who partner with us work directly with Ray Litvak, Owner of Writing Web Words Inc. Ray ranks among the Top 100 Canadian Professionals in 2025. His hands-on approach has earned him an 85% referral rate. Moreover, Ray has bought and sold online copywriting services. As a result, he understands the daily challenges of SMBs and brings this knowledge to every project.
Running a successful business is time-consuming. And while crafting content for your corporate site may not be your cup of tea, it’s our specialty! Our Toronto-based copywriting company boasts a team of seasoned copywriters who help businesses of all sizes. We take pride in ranking your business at the top of SERPs with a blend of creative and engaging online content services.
Our copywriting business differs from most other copywriting firms. We promise to learn everything about your business, from specialized services to your target audience. This knowledge enables us to craft actionable copy and a winning online strategy, resulting in qualified leads and new business opportunities.
Owner of Copywriting Company Writing Web Words Inc.
Get to Know Ray
Ray began his media & digital content marketing career in 2000, selling and consulting on e-commerce sites for Yellow Pages’ clients. Here, he discovered the power of well-written content for websites and its impact on search engine performance. With a passion for helping local small to medium-sized businesses (SMBs) leverage digital marketing, he founded Writing Web Words Inc., a professional Copywriting Company in Toronto, in 2008. Since then, we’ve become one of the best-known
100% focused on people-first content.
With a B.A. from York University, Ray is a founding member of The Canadian Freelance Guild and The Professional Writers Association of Canada (PWAC). He is also a member of the Plain Language Association (PLAIN), which connects plain language supporters with practitioners worldwide. PLAIN’s vision statement aligns with Writing Web Words Inc.: “A world where every message is clear and accessible.“
As one of the 30 Leading Companies in 2025, Ray’s Copywriting Firm supports businesses of all sizes in Toronto, Ontario, Canada, and across North America. He brings the same fighting spirit to his Copywriting Company as he did as a third-degree black belt and Judo competitor. Ray fights for his clients, ensuring they rank high and achieve winning conversion rates.
Professional Copywriter & Journalist
Writing Web Words is proud to welcome Rob Starr to its Copywriting Firm. Rob is a content writer, journalist, and editor who’s been working with the written word since he first read Harriet the Spy in the 1960s. He spent a year studying journalism at St Clair College in Windsor, Ontario, before moving on to Ryerson and graduating with a degree in 1986.
He worked in the print medium for several papers, including the Pickering Bay News and the Oshawa Times, before trying his hand at being a novelist. The Apple Lady was published in 2006 by Stone Garden Press in California. Creekwater and Sophistry by Degrees, both short story anthologies, followed.
He moved into the online space in 2007 to start work with his own business. For over a decade, he worked remotely as a content manager for Big4.com in New York City and as a copywriter for Small Business Trends. Rob’s portfolio includes business writing for publications, thought leader interviews, ad copy, and optimized long and short-form content.
That toolbox of extensive copywriting skills allows him to fashion words and phrases that connect with target audiences and rank well. His experience as a journalist and a novelist brings the human-centric approach that makes the B2B and B2C content available at Writing Web Words optimal and persuasive.
His work spans different industries, including healthcare, financing, and technology. He excels at breaking down jargon into clear and understandable terms. His personal writing philosophy is about meshing creativity and accuracy.
“Getting a word out on a business’s goods and services is about covering all the bases and adding the features that separate them from the competition,” he says. “Writing in a way that captivates a target audience is about using clear, concise, simple language.”
He’s also a trained copy editor and fiction editor who’s worked on books for noted writers like UK science fiction author Gareth Powell. Rob brings a combination of journalism and search engine optimization skills to his freelance work on the Writing Web Words team.
In addition, Rob has worked in various industries, from real estate to dental and for retail and service businesses, to name just a few. His SEO Copywriting and Web Content Creation skills cover a variety of aspects, including web pages, blogs, and other types of written content for individuals and small businesses.
Professional Freelance Writer and Blogger
Jodee Redmond is innately curious about many topics, which makes her a perfect fit for her career choice as a freelance writer, blogger, and editor. Her love of the written word began in childhood, but it took a few detours before she made her dream of becoming a writer a reality.
Jodee is a Centennial College’s Office Administration—Legal Secretarial Major program graduate. For several years, she worked as a legal assistant in multiple areas of law (Civil Litigation, Insurance Litigation, Family Law, and Labour Law). When she and her husband decided to start a family, Jodee became a stay-at-home parent and started her freelance career.
Her first gig was as an internet researcher, finding and reviewing websites with educational content. This work eventually led to writing articles, blog posts, press releases, long-form reports, and ebooks. Jodee has enjoyed a steady stream of agency and private clients on a wide variety of topics, including everything from addiction treatment to insurance, travel, accounting software, online marketing, SaaS enterprise resource planning (ERP) systems, and warehouse inventory systems. She has written for LoveToKnow.com, FreelanceWritingGigs.com, BuyerZone.com, and Seven Oaks Consulting.
Her career highlights include being a guest lecturer at the University of Western Ontario, acting as a judge for BookRix.com writing contests, and running FreelanceWritingGigs.com’s “Ask Jodee” advice column for freelance writers. She is the author of “Missing but Not Lost: True Tales of the Paranormal,” “The Secret Sauce to Freelancing on the Side,” and “The Dangers of Drug Abuse (Opioids and Opiates: The Silent Epidemic”).
Jodee believes that no experience is ever wasted. Her varied background means she appreciates her clients’ needs without losing the art of discovering what makes them unique.
Our Copywriting Company values genuine customer service and is responsive to your needs as a business owner. Rely on our team to deliver a custom SEO Strategy backed by SEO Best Practices that deliver tangible, data-driven results for your business—unlike any online copywriting service provider before.
Our clients know that we care about the health of their business, treating it as if it were our own. That’s how we deliver outcomes unmatched by our competitors.
