Looking for a top-rated copywriting company for carefully crafted on-page copywriting that captures your brand voice? Meet Writing Web Words Inc., a Toronto-based on-page SEO copywriting service specializing in B2C and B2B content since 2008.
Question: How do you stand out in the digital noise and connect with your audience on a human level?
Answer: Partner with a top-rated copywriting firm that gets it right — the first time.
We understand that human connection is at the heart of excellent writing. As such, we craft original, relevant and meaningful content that cuts through the noise.
You talk; We listen. Based on your feedback, we craft a winning action plan, ensuring your voice resonates & ranks.
Those who partner with us work directly with Ray Litvak, a sought-after freelance writer and Owner of Writing Web Words Inc. Ray ranks among the Top 100 Canadian Professionals in 2025. His hands-on approach has earned him an 85% referral rate.
Moreover, Ray has been on both sides of the fence; he’s bought and sold online copywriting services. He understands the challenges SMBs face and brings that knowledge to every project.
Running a business is time-consuming. And while crafting on-page copy for your corporate site may not be your cup of tea, it’s our specialty!
We boast a team of seasoned B2B + B2C content writers, copywriters and journalists who help businesses of all sizes. We take pride in ranking your business at the top of SERPs through a blend of creative, engaging online content services.
We promise to learn everything about your business, from specialized services to your target audience. This knowledge enables us to craft actionable copy and a winning online strategy, resulting in qualified leads and new business opportunities.
Canada's Content Whisperer & Owner of Writing Web Words Inc.
Get to Know Ray
Ray began his media & digital content marketing career in 2000, selling and consulting on e-commerce sites for Yellow Pages’ clients.
He soon discovered the power of well-written website content and its impact on search engine performance. With a passion for helping local small to medium-sized businesses (SMBs) leverage digital marketing, he founded Writing Web Words Inc., a professional Copywriting Company in Toronto, in 2008.
With a B.A. from York University, Ray is a founding member of The Canadian Freelance Writers Guild and the Professional Writers Association of Canada (PWAC).
As one of the 30 Leading Companies in 2025, Ray’s Copywriting Firm supports businesses of all sizes in Toronto and across North America.
He brings the same fighting spirit to his Copywriting Company as he did as a third-degree black belt and Judo competitor. Ray fights for his clients, ensuring they rank high and achieve winning conversion rates.
“I don’t settle for so-so. I strive for so good.” – G
Writing Web Words is proud to welcome Geneviève to its copywriting company!
When it comes to promoting and marketing a client’s WOW factor, Geneviève’s masterful content strategies are designed to ignite the consumer mindset, elevate brand leadership in the marketplace and turn online browsers into active buyers. She believes the differentiating factor of any brand and its messaging is what pushes consumers to make preferred choices and smart purchases.
As an award-winning journalist (N.A.P.P.A, Impression Award & CBC Literary Award to name a few), an accomplished TV writer, producer and director, a seasoned media professional for 25+ years, a strategic communications specialist, a certified body language expert and the owner/operator of GCommunications (a boutique marketing agency in North York), Geneviève knows how to navigate the ebb and flow in today’s crowded marketplace.
Professional Copywriter & Journalist
Clients do not hire her solely based on her original and research-driven content writing skills but also for her vast experience in local and national media. Known as the “Queen of Content” in media circles, her many years as a former television journalist, writer, producer and on-air host for CTV (Toronto), YTV (Canada), HGTV, NBC/Paramount Picture Studios (L.A.), Animal Planet (L.A.), Prime (NYC) and CBS (NYC) shapes and influences her marketing and promotions work today. Clients value her media-savvy experience, her unique perspective on grabbing consumers’ attention, and those of media and industry experts.
By writing and producing impactful content, Genevieve has elevated the profiles and messaging of many Canadian, US and International brands. She’s written and produced several books, client manuals and video scripts, memorable social media and website content and turned ho-hum marketing collaterals into sizzling call-to-action pieces.
Known for her integrity, joie de vivre, ability to meet deadlines, well-defined leadership skills and consumer-focused content strategies, “G” (as she is affectionately known) is also trusted as an extension of internal and external marketing, communications, and advertising agency teams. She is no stranger to high-profile marketplace players, changemakers and difference-makers. In fact, many serve as partners, mentors, and contributors to G’s mission:
Dr. Paul Fitzgerald (PhD) is an author, journalist, and publicist in Canada and the USA. He is a Senior Writer & Editor with Writing Web Words, and he is also the Founder and CEO of Salt & Pepper Media Inc. – a widely-known public relations and digital media firm with offices and field offices in Burlington, Toronto, Montreal, Vancouver, Calgary, Chicago, New York City, Las Vegas, San Diego, and Palm Springs.
Fitzgerald writes regular columns that are published on RollingStone.com, Entrepreneur Magazine, and The Toronto Tribune. His work has also appeared in USA Today, Inventorspot.com, FOX, ABC, NBC, CBS, CNN International Report and YourTV News.
Dr. Fitzgerald is also the author of The Riverside Stranger, a crime-horror-suspense novel that is now available on Barnes & Noble and Amazon, and he has also ghostwritten a number of books in the Fiction, Entrepreneur, Start-Up, and Innovation spaces.
Author, Journalist, and Publicist
Fitzgerald has worked on many major news and promotional campaigns with notable celebrities, including Lennox Lewis (World Champion Boxer), Olivia Newton-John, (Songwriter, Singer and Actress), Leeza Gibbons (Entertainment Tonight Host/Talk Show Host), Donny Osmond (Singer and Entertainer), and scores of stars from HGTV, ABC, CBS, NBC, and Sirius XM Satellite Radio.
Fitzgerald has also helped secure media coverage for scores of start-ups in Canada and the United States – over 300 ventures in fact!
Fitzgerald is also a renowned public relations expert and publicist. Through press releases and media planning, he has secured a tremendous amount of media coverage for his clients with prominent news outlets: CNN, BBC, USA Today, The New York Times, The New York Post, Newsweek, MSNBC.com, Time Magazine, Fox News, NBC News, CBS News, CBC News, Global News, The National Post, The Globe & Mail, Popular Science, and The Times-London, to name a handful.
A proven leader, he also knows the uniqueness and importance of new technologies and social media platforms. His firm, Salt & Pepper Media Inc., also specializes in an array of services for its clients: public relations, media training, web design, social media, content writing, marketing, advertising, and film.
While he is busy promoting his clients, Fitzgerald is also committed to helping start-ups through his role as a Public Relations Mentor with a number of esteemed institutions, including The Forge at McMaster University in Hamilton, Ontario, The Atlanta Tech Hub in Atlanta, Georgia, One Item Inc. in Seattle, Washington, SecureTheVillage in Los Angeles, California, Lime Design in Hollywood, Florida, and IdeaPros in San Diego, California.
Fitzgerald holds a PhD in Communications & Journalism, a Master of Arts (MA) Degree (Interdisciplinary Studies) in Communications & Journalism, a Bachelor of Arts (BA) Degree, and a Diploma in Broadcast Journalism (DJ).
Jodee Redmond is innately curious about many topics, which makes her a perfect fit for her career choice as a freelance writer, blogger, and editor. Her love of the written word began in childhood, but it took a few detours before she made her dream of becoming a writer a reality.
Jodee is a Centennial College’s Office Administration—Legal Secretarial Major program graduate. For several years, she worked as a legal assistant in multiple areas of law (Civil Litigation, Insurance Litigation, Family Law, and Labour Law). When she and her husband decided to start a family, Jodee became a stay-at-home parent and started her freelance career.
Her first gig was as an internet researcher, finding and reviewing websites with educational content. This work eventually led to writing articles, blog posts, press releases, long-form reports, and ebooks. Jodee has enjoyed a steady stream of agency and private clients on a wide variety of topics, including everything from addiction treatment to insurance, travel, accounting software, online marketing, SaaS enterprise resource planning (ERP) systems, and warehouse inventory systems. She has written for LoveToKnow.com, FreelanceWritingGigs.com, BuyerZone.com, and Seven Oaks Consulting.
Canadian Freelance Writer & Blogger
Her career highlights include being a guest lecturer at the University of Western Ontario, acting as a judge for BookRix.com writing contests, and running FreelanceWritingGigs.com’s “Ask Jodee” advice column for freelance writers. She is the author of “Missing but Not Lost: True Tales of the Paranormal,” “The Secret Sauce to Freelancing on the Side,” and “The Dangers of Drug Abuse (Opioids and Opiates: The Silent Epidemic”).
Jodee believes that no experience is ever wasted. Her varied background means she appreciates her clients’ needs without losing the art of discovering what makes them unique.
Our Copywriting Company values genuine customer service and is responsive to your needs as a business owner. Rely on our team to deliver a custom SEO Strategy backed by SEO Best Practices that deliver tangible, data-driven results for your business—unlike any online copywriting service provider before.
Our clients know that we care about the health of their business, treating it as if it were our own. That’s how we deliver outcomes unmatched by our competitors.
