Meet Writing Web Words Inc. – where stories come to life!
Our SEO Copywriting Agency firmly believes that human connection is at the heart of excellent writing. Moreover, our team of SEO Copywriting Specialists is dedicated to crafting people-first content tailored for North American businesses and audiences, from B2B or B2C to B2E.
We understand the challenges you face: standing out in the digital noise while connecting with your target audience on a human level. As such, we take the time to listen to your unique voice, ensuring every word resonates deeply and ranks high.
Those who work with Writing Web Words Inc. – as a business owner or Digital Marketing Agency – deal directly with Ray Litvak, founder and owner of our SEO Copywriting Firm. Ray’s hands-on approach has garnered praise and an enviable referral network. Over 80% of our business is referred from happy clients. Moreover, during his 20+ year career in digital marketing, Ray has been on both sides of the fence as a buyer and seller of digital services. In addition, he understands the challenges that SMBs face daily and brings that knowledge to every client and project.
Our dedicated team of in-house Copywriters know how time-consuming it is to own and manage a business. There’s enough to take care of. We relish the challenge of placing your business at the forefront of search results, adapting to changing algorithms and maintaining your rank. You’ll find our SEO Copywriting Agency different than most. We promise to learn everything about your company – from specialized products & services to the customers that make your business thrive. Indeed, armed with this knowledge, we put it to work. And create actionable copy backed by in-depth research and a robust content strategy. Simply put, we generate qualified leads and more business for your business.
Owner and Head SEO Copywriter
Get to Know Ray
Ray began his media & digital marketing career in 2000, selling and consulting on e-commerce sites for Yellow Page’s clients. Here, he discovered the power of well-written SEO content in search engine optimization. With a passion for helping local SMBs leverage digital marketing, he opened Writing Web Words Inc., a professional SEO Copywriting Agency, in 2008. Since then, we’ve become one of North America’s best-known SEO Copywriting agencies. With a 100% focus on digital content written by people for people.
With a B.A. from York University, Ray is a founding member of The Canadian Freelance Guild, formerly The Professional Writers Association of Canada (PWAC). He is also a Plain Language Association International (PLAIN) member. PLAIN connects plain language supporters with practitioners worldwide. PLAIN’s vision statement closely aligns with that of Writing Web Words Inc.: “A world where every message is clear and accessible.”
Ray offers to companies across North America of all sizes and industries. He also brings the same fighting spirit to his SEO Copywriting Agency as he did as a third-degree black belt and Judo competitor. Ray fights for his clients, ensuring they rank high and achieve above-average conversion rates.
SEO Copywriter
“I don’t settle for so-so. I strive for so good.” – G
Writing Web Words is proud to welcome Geneviève as the newest member of its copywriting team!
When it comes to promoting and marketing a client’s WOW factor, Geneviève’s masterful content strategies are designed to ignite the consumer mindset, elevate brand leadership in the marketplace and turn online browsers into active buyers. She believes the differentiating factor of any brand, and its brand messaging, is what pushes consumers to make preferred choices and smart purchases.
As an award-winning journalist (N.A.P.P.A, Impression Award & CBC Literary Award to name a few), an accomplished TV writer, producer and director, a seasoned media professional for 25+ years, a strategic communications specialist, a certified body language expert and the owner/operator of GCommunications (a boutique marketing agency in North York), Geneviève knows how to navigate the ebb and flow in today’s crowded marketplace.
Clients do not hire her solely based on her original and research-driven content writing skills but also for her vast experience in local and national media. Known as the “Queen of Content” in media circles, her many years as a former television journalist, writer, producer and on-air host for CTV (Toronto), YTV (Canada), HGTV, NBC/Paramount Picture Studios (L.A.), Animal Planet (L.A.), Prime (NYC) and CBS (NYC) shapes and influences her marketing and promotions work today. Clients value her media-savvy experience and her unique perspective on how to best to grab the attention of consumers, the media and industry experts.
By writing and producing impactful content, Genevieve has elevated the profiles and messaging of many Canadian, US and International brands. She’s written and produced several books, client manuals and video scripts, memorable social media and website content and turned ho-hum marketing collaterals into sizzling call-to-action pieces.
Known for her integrity, joie de vivre, ability to meet deadlines, her well-defined leadership skills and her consumer-focused content strategies, “G” (as she is affectionately known) is also trusted as an extension of internal and external marketing, communications, and advertising agency teams. She is no stranger to high-profile marketplace players, changemakers and difference makers. In fact, many serve as partners, mentors, and contributors to G’s mission:
SEO Copywriter
Writing Web Words Inc. is proud to welcome Rob Starr to its SEO Copywriting team. Rob is a content writer, journalist, and editor who’s been working with the written word since he first read Harriet the Spy in the 1960s. He spent a year studying journalism at St Clair College in Windsor, Ontario, before moving on to Ryerson and graduating with a degree in 1986.
He worked in the print medium for several papers, including the Pickering Bay News and the Oshawa Times, before trying his hand at being a novelist. The Apple Lady was published in 2006 by Stone Garden Press in California. Creekwater and Sophistry by Degrees, both short story anthologies, followed.
He moved into the online space in 2007 to start work with his own business. For over a decade, he worked remotely as a content manager for Big4.com in New York City and as a copywriter for Small Business Trends. Rob’s portfolio includes business writing for publications, thought leader interviews, ad copy, and optimized long and short-form content.
That toolbox of extensive copywriting skills allows him to fashion words and phrases that connect with target audiences and rank well. His experience as a journalist and a novelist brings the human-centric approach that makes the B2B and B2C content available at Writing Web Words optimal and persuasive.
His work spans different industries, including healthcare, financing, and technology. He excels at breaking down jargon into clear and understandable terms. His personal writing philosophy is about meshing creativity and accuracy.
“Getting a word out on a business’s goods and services is about covering all the bases and adding the features that separate them from the competition,” he says. “Writing in a way that captivates a target audience is about using clear, concise, simple language.”
He’s also a trained copy editor and fiction editor who’s worked on books for noted writers like UK science fiction author Gareth Powell. Rob brings a combination of journalism and search engine optimization skills to his freelance work on the Writing Web Words team.
In addition, Rob has worked in various industries, from real estate to dental and for retail and service businesses, to name just a few. His SEO Copywriting and Web Content Creation skills cover a variety of aspects, including web pages, blogs, and other types of written content for individuals and small businesses.
Our SEO Copywriting Agency values genuine customer service and is responsive to your needs as a business owner. Count on our team to deliver a custom SEO Strategy backed by SEO Best Practices that deliver tangible and data-driven results for your business—unlike any SEO Copy providers you’ve worked with in the past.
Our clients know that our experts care about the health of their business, treating it as if it were our own. That’s how we deliver outcomes unmatched by our competitors.
