1030 Sheppard Ave W, Unit 906, Toronto, ON M3H 6C1

How to Write The Best Web Content for B2B vs. B2C Websites

How to Write The Best Web Content for B2B vs. B2C Websites

What’s the main difference between B2B vs. B2C Web Content? B2B (Business-to-Business) content and B2C (Business-to-Consumer) content differ significantly in terms of purpose, audience, tone, complexity, and content strategy. It comes down to ‘writing for your audience’ and ‘knowing their intentions’ when searching for a particular product or service. Understanding the differences and intent of […]

How to Write The Best Web Content for B2B vs. B2C Websites Read More »

If you can publish it on the web, you can optimize it

Sometimes, we forget that anything publishable online can be optimized. Because these types of files – like PDFs – are more difficult to manipulate than others, we often overlook them as SEO tools. Don’t! Using PDFs as an example, let’s explore how and why you can make any publishable web file work for you in your quest to optimize your site.

If you can publish it on the web, you can optimize it Read More »