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7 Steps to Building Trust and Converting More Online

By the time someone lands on your website for the very first time, it’s because they have a specific problem, need or want. Let’s assume for now that your offer is what they’re looking for. Unless you’re Amazon.com or another proven online brand, they’ll likely have questions about you or your company, your service and the ability to deliver before taking the next step. Remember, they haven’t spoken to a live person yet or walked through the door of [...]

November 8, 2018

Local SEOGTA, Local SEO Services, Ontario, Toronto

Rewrite your product description using SEO.

Rewrite Your Product Descriptions to Create Unique, Useful, and Findable Content

As an SEO and professional Web copywriter, I’m often asked to write – or rewrite – product descriptions for e-Commerce websites. The ultimate goal is to sell the advertised products or services to people searching for them. To succeed in today’s hyper-competitive online environment, content must be findable and compelling. It should also be targeted, original, optimized and persuasive if it’s going to outperform the competition and appease search engines. I like to break sites that sell services and/or products into [...]

July 27, 2018

On-Page SEO

Putting prices on your website…good or bad?

After running two web-based businesses for more than six years I’m still wrestling with whether to post my web writing rates online.

July 27, 2012

Online Copywriting, Web Content Development, Web Writingcanada, content writer rates, Ontario, price, Toronto, web writer cost, website writing rate

How Press Releases Can Keep Your Content Fresh

Search engine giant Google has updated its algorithm and determined that it will reward sites which provide fresh content with higher rankings. What does this mean to you? Sites which provide visitors with timely information are more likely to show up in the first page of search engine rankings. One way you can keep your content fresh and be ranked higher on Google is by using press releases. Once written, they can be posted on your own website or submitted [...]

December 29, 2011

SEO, Web Writingcontent development, Content Writer, online press releases, press release writing services, Web Writer

Add a News Feature to Your Site for Ongoing Fresh Content

One very effective way to keep your content fresh and relevant to your site visitors is to include a news feature and updating it regularly with relevant/industry content. The demand for information is continually growing and people want to be able to access it quickly and easily. Rather than waiting to find out about current events by reading the daily paper or watching the nightly news broadcast on television, today’s consumers are accessing information quickly and conveniently through their [...]

December 16, 2011

Blogging Tips, Web Content Development, Web Writingcanada, news content, online content, Ontario, Toronto, Web Content, Writer, Writers

Serve Up Fresh Content Regularly to Keep Your Website Relevant

If you want to keep your site visitors engaged and get or maintain a high ranking with search engines, you need to keep it stocked with fresh content on a regular basis. One of Google’s latest algorithm changes is focusing on rewarding site owners who make a point of posting relevant and timely items with favorable rankings.

December 9, 2011

Blogging Tipscontent writing, Googles fresh algorithm, Web Content Development, web content writer

Great Content Takes Time to Create and to Catch On

Creating great content can be compared to baking your own bread. The process cannot be rushed; if you simply slap together a few ingredients (words) and hope for the best, you won’t get the results you are hoping for.

November 23, 2011

Web Writingcontent writing, online copywriting, Web Content Development

How to Market Your Content Effectively

By now you know that you should be populating your web site with great content. This isn’t enough for marketing purposes, though, and you should consider incorporating these methods into the content strategy for your target market.

November 17, 2011

Web Content Developmentcontent developer, content development, content distribution, content marketing, Content Writer

Great Content Defined

How do you know great content when you see it? First of all, it’s not about having a content writer string a bunch of keywords together while making sure that the sentence kinda makes sense. Great content is written for humans as well as search engines,

November 7, 2011

Blogging Tips, SEO, Web Content Developmentcontent developers, content development, Content Writer, content writers

If search engine marketing doesn’t work, try “remarketing”

Remarketing is, literally, remarketing your ads specifically toward customers who have already rejected or “bounced” from your site. The process involves attaching special tracking cookies to past visitors, “following” them as they continue to search and remarketing with new ads targeted specifically to them.

October 12, 2011

SEO, Web Content Development, Web Stuffkeyword research, search engine marketing, Web Content Development