SEO Copy & Content Writers Blog in Toronto

How to Write The Best Web Content for B2B vs. B2C Websites

What’s the main difference between B2B vs. B2C Web Content? B2B (Business-to-Business) content and B2C (Business-to-Consumer) content differ significantly in terms of purpose, audience, tone, complexity, and content strategy. It comes down to ‘writing for your audience’ and ‘knowing their intentions’ when searching for a particular product or service. Understanding the differences and intent of […]

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Does Your Website’s SEO Copy Pass the Aural Test?

SEO Copywriting / Ray Litvak

Putting SEO and keywords aside for a moment, let’s think about what constitutes good web copy. It should be current, original, informative and authoritative. Unfortunately, ignoring one major area will undermine your copy even if it has all those traits: readability.

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Great Website Content Defined

Web Content Writing / Ray Litvak

How do you know great content when you see it? First of all, it’s not about having a content writer string a bunch of keywords together while making sure that the sentence kinda makes sense. Great content is written for humans as well as search engines,

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Putting prices on your website…good or bad?

Online Copywriting / Ray Litvak

After running two web-based businesses for more than six years I’m still wrestling with whether to post my web writing rates online.

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How Press Releases Can Keep Your Content Fresh

SEO / Ray Litvak

Search engine giant Google has updated its algorithm and determined that it will reward sites which provide fresh content with higher rankings. What does this mean to you? Sites which provide visitors with timely information are more likely to show up in the first page of search engine rankings. One way you can keep your

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7 Steps to Building Trust and Converting More Online

Local SEO / Ray Litvak

By the time someone lands on your website for the very first time, it’s because they have a specific problem, need or want. Let’s assume for now that your offer is what they’re looking for. Unless you’re Amazon.com or another proven online brand, they’ll likely have questions about you or your company, your service and

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The Wrong Stuff: The danger of keyword stuffing

Google Best Practices, Online Copywriting, SEO / Ray Litvak

It’s common that we think we’re doing ourselves a huge favor by stuffing our pages with as many keywords as possible. Unfortunately, doing so usually hurts more than it helps. It’s overkill.

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If you can publish it on the web, you can optimize it

Google Best Practices, SEO / Ray Litvak

Sometimes, we forget that anything publishable online can be optimized. Because these types of files – like PDFs – are more difficult to manipulate than others, we often overlook them as SEO tools. Don’t! Using PDFs as an example, let’s explore how and why you can make any publishable web file work for you in your quest to optimize your site.

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How to make keywords with negative meanings work for you, not against you

Online Copywriting / Ray Litvak

For a change today, let’s talk about a more intermediate or even advanced SEO tactic. How do you make keywords work for you, not against you, when the words you need to target have negative connotations?

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Don’t blog for the sake of blogging

Online Copywriting / Ray Litvak

While it’s important to keep your user engagement high and keep pumping your SEO keywords with up-to-date content, which could include blogs, you have to be careful not to simply blog for the sake of blogging. If you don’t have an organized message or point to disseminate, you may actually decrease your site’s user engagement and risk turning readers off.

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