If you want people to know how wonderful you are, let other people brag about you. And you can do that easily by promoting your reviews online through sites like Yelp! and your Google Business Profile, Yellow Pages and other online review aggregators.
Ask for a review
If you’ve done great work that your client appreciates, all you have to do is ask and, typically, they’ll be happy to write a glowing review of your performance and post it on whatever review site you request. Then all you have to do is provide instructions for them on how to promote your review on the review site(s) in question.
Reviews are like gold
Those reviews are like gold. Think about it. What’s more powerful: you extolling your virtues at a networking meeting or a valid third-party endorsement posted where potentially thousands of people can see it? The answer’s obvious, isn’t it?
It’s about more than just numbers
But it’s not just the number of people who read it that counts; it’s the power of third-party reviews and testimonials. People will trust the people who’ve actually used your product or service far more than they’ll trust the people who are selling it. And the more people you have endorsing you on Yelp!, Google My Business and other review sites, the more your listing will stand out from others.
No time for modesty
Yet we usually let satisfied – even thrilled – customers slip away without asking them to share what they know about us online. And that’s a shame. Because this is not a time for false modesty that will cost you in the long run.
Maybe I shouldn’t mention this, because it almost never happens, but I was fortunate enough to receive a review from a former client of mine – Public Speaking Coach and Trainer, Thomas Moss – in the form of an entire blog post that I didn’t ask for and wasn’t expecting. But remember, that very rarely happens If you’re in business, you know you have to ask for the sale. Well, you have to ask for the endorsement or online review too.
Promote your reviews
And when your customers say “Yes”, and they usually will, yell it out from the rooftops, take out a full page ad in your local paper or, better still – and infinitely less expensive – make it a part of your online review page and other online reputation marketing efforts by creating a ‘Testimonials’ section on your website. Mention and provide a link to the review on Linked In, Facebook, Twitter, etc. Remember, happy customers are almost always glad to provide glowing testimonials. In most cases, it’s simply a matter of asking.
Just do it!
One last point: I know some people won’t ask for reviews because they’re afraid the client might say something negative. That very rarely happens, particularly if you request reviews from satisfied customers. And if for some strange reason it does happen, the impact will be minimized if it’s surrounded by glowing words of praise from other satisfied customers.
Need an online copywriter?
Toronto-based web content and online copywriting expert Ray Litvak understands the art and science of Search Engine Optimization (SEO) and using the right words, and review text, in the right way to increase your rankings. Discover how greater exposure on Google can drive more traffic, increase leads and grow your business. Many of Ray’s clients consistently rank on Google’s first page and have grown their business as a result. You can do it too – and it doesn’t have to be expensive. Call Ray locally at 647-707-2672 for a free assessment of your specific needs today. You’ll be glad you did!
