After running two web-based businesses for more than six years I’m still wrestling with whether to post my web writing rates online.
It’s common that we think we’re doing ourselves a huge favor by stuffing our pages with as many keywords as possible. Unfortunately, doing so usually hurts more than it helps. It’s overkill.
For a change today, let’s talk about a more intermediate or even advanced SEO tactic. How do you make keywords work for you, not against you, when the words you need to target have negative connotations?
While it’s important to keep your user engagement high and keep pumping your SEO keywords with up-to-date content, which could include blogs, you have to be careful not to simply blog for the sake of blogging. If you don’t have an organized message or point to disseminate, you may actually decrease your site’s user engagement and risk turning readers off.
On the Internet, as in life, talk is cheap. You can brag that your product or service is best from all the rest, but that’s exactly what it is – bragging. If you really want people to know how wonderful your products and services are, let other people tell them. And you can do that easily enough through third-party rating and review sites like Yelp! and Google Places.
Whether it’s fair or not, spelling and grammar mistakes connote certain negative characteristics about a company that can seriously damage the reputation of your online image and conversion rates.