Why do hundreds of local businesses trust Writing Web Words with their Content? For over 17 years, we’ve crafted original, high-value SEO copy that earns the trust of Google, AI Search Engines, and Users. The net result: Content that ranks high, gets found & drives real business your way. When you work with us, your website looks great and works for you 24/7/365.
How have we maintained an 85% referral rate since 2008?
We don’t craft lorem ipsum that meets a specific word or keyword density count. Moreover, every word we write is grounded in research, informed by meaningful conversations, and aligned with your content goals.
• We write for humans first, and search engines follow.
• Your brand voice, tone, and goals guide everything.
• No long-term contracts. Just long-term relationships.
That means your message doesn’t just fill space online, it earns attention, trust, and clicks.
And here’s what that partnership looks like in practice. From our very first call to final edits, you work directly with Ray Litvak, founder and On-Page SEO strategist, and his hand-picked team of English-speaking & educated Journalists and Content Writers.
From SEO Copy that inspires & ranks to Content Writing Services (LinkedIn Bios, Landing Pages) to Business Blogging that showcases your expertise to SEO Copywriting Training. Our Toronto-based Copywriting Agency teaches your team to write like SEO pros for people (and algorithms, too). Have a peek behind the scenes to learn about our Copywriting process →
Need SEO Copy that shows up when people search? We write Copy that Google wants to rank & people want to read – no placeholder Copy, just clear SEO writing that gets found and delivers. Once your SEO copy is driving results, we help you expand that momentum across your website content & blog
Do you need someone to write your website content? We handle everything from homepage Copy to blog posts to those LinkedIn bios that help you stand out and get people to call you. Whatever pages you need filled, we write them so they make sense to both Google and the humans reading them.
Want to write this stuff yourself? I teach the same approach I use for clients: how to write SEO Copy that ranks without sounding like it was written by a robot. No theory, just the practical stuff that works when you’re staring at a blank page, wondering what to write.
Do you need someone to write your blog? We write blog posts that convey something worth reading, rather than filler or recycled industry talking points. Just useful stuff that keeps people on your site and shows you know what you’re talking about.
Search Changes. Our Strategy Evolves.
From Google algorithm shifts to the rise of AI search and Voice search, the online world is constantly evolving. We stay ahead of the curve by keeping our process nimble, ethical, and human-centric.
✓ Voice Optimization
✓ AIO + SEO Tactics
✓ Mobile-First Strategy
✓ Keyword & Competitive Reach
✓ Engagement & UX Focus
“In business, you don’t fight Google’s algorithms; you learn how to work with them.” – Ray Litvak
User-focused SEO copy leads to 42% more online leads and 25% higher sales on average, proof that clarity and strategy still win
Polished, error-free copy written to SEO best practices builds credibility and results.
Clients experience a 25% increase in annual sales, demonstrating the effectiveness of our strategic Copywriting in driving revenue.
Our website Copywriting service includes mobile optimization, ensuring content is accessible and user-friendly for all devices.
By focusing on high-quality, SEO-optimized content, we help clients outrank their competitors and achieve better visibility on search engine results pages (SERPs) and AI Overviews.
I oversee a team of talented content mavens and website writers who craft localized content that resonates with Canadian (O Canada!) and audiences across North America.
Whether you’re building from scratch, rewriting, or ready to turn words into results, our Copywriting Agency helps you get found, get read, and get chosen. Let’s Start → Get Your FREE Quote Today