→ Organic traffic down since AI Overviews?
→ Competitors getting cited while your pages don’t?
→ Paid an offshore agency for thin GenAI copy that went nowhere?
You’re not imagining it. AI changed how people find & choose businesses.
I’m Ray Litvak. I’ve worked as an SEO copywriter in Toronto since 2008, running Writing Web Words Inc., an AEO + SEO copywriting agency. Each word is written by Canadian-educated writers & journalists. We write original, people-first copy. No GenAI text. Let’s turn your pages back into leads.
Book a free 30-minute Zoom with me. Prefer to talk? Call 647-707-2672 today. Ask for Ray.
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Generic copy can fill a page, but it can’t explain what makes your business different – and why you’re the best choice. At Writing Web Words Inc., we craft copy that highlights your services, differentiators and proof, using your tone, style and brand voice. We learn how your buyers search and what they ask, then write answers they act on.
Every project is led by Ray for optimal results and quality assurance. The result is helpful SEO copy that attracts qualified leads who instantly grasp your value. We help businesses with:
From SEO Copy that persuades & ranks to AEO Copy that answers questions & earn citations, we get results. Have a peek behind the scenes at our copywriting process →
Need SEO Copy that shows up when people search? We write Copy that Google wants to rank & people want to read – no placeholder Copy, just clear SEO writing that gets found and delivers. Once your SEO copy is driving results, we help you expand that momentum across your website content & blog
Do you need someone to write your website content? We handle everything from homepage Copy to blog posts to those LinkedIn bios that help you stand out and get people to call you. Whatever pages you need filled, we write them so they make sense to both Google and the humans reading them.
Want to write this stuff yourself? I teach the same approach I use for clients: how to write SEO Copy that ranks without sounding like it was written by a robot. No theory, just the practical stuff that works when you’re staring at a blank page, wondering what to write.
Do you need someone to write your blog? We write blog posts that convey something worth reading, rather than filler or recycled industry talking points. Just useful stuff that keeps people on your site and shows you know what you’re talking about.
Google’s AI-search guidance & core updates change how content ranks, gets found on Google and cited in AI Search, so we adapt with new approaches for:
✓ SEO (Search Engine Optimized) Copywriting
✓ AEO (Answer Engine Optimized) Copywriting
✓ GEO (Generative Engine Optimized) Copywriting
✓ Optimization for AI Overviews & AI Mode.
“When algorithms shift, our clients maintain and gain with innovative content writing services and proven results.” –Ray Litvak, SEO Copywriter in Toronto.
Based on our 2025 client average, User-focused SEO copy leads to 42% more online leads and 25% higher sales on average.
Polished, human-edited and error-free copy written to SEO best practices builds credibility and results.
Clients experience a 25% increase in annual sales, demonstrating the effectiveness of our strategic Copywriting in driving revenue.
Our website Copywriting service includes mobile optimization, ensuring content is accessible and user-friendly for all devices.
By focusing on high-quality, SEO-optimized content, we help clients outrank their competitors and achieve better visibility on search engine results pages (SERPs) and AI Overviews.
I oversee a team of highly-skilled and talented content mavens and website writers who craft localized content that resonates with Canadian (O Canada!) and North America audiences.
Whether building from scratch, ready for a rewrite, or want to turn words into results, our SEO Copywriting Agency helps you get found, read, and chosen. Let’s Start → Get Your FREE Quote
