Hi, I’m Ray Litvak, founder of Toronto’s Writing Web Words Inc. We turn websites into lead-generating engines with human-first copywriting designed for Google, AI Search, and real people. No AI-generated text. No contracts. Just an 85% referral rate since 2008. Get your free SEO content audit today. Ask for Ray.
* SEO & AEO Copy that ranks naturally
* My team of Canadian-educated writers, journalists, and I deliver bespoke SEO copy, guiding you 100% from idea to launch.
And you get Ray Litvak, founder & trusted SEO copy maven at Toronto’s Copywriting Agency.
SEO’s future is human: authentic content that earns conversions. -Ray Litvak.
From SEO Copy that inspires & ranks to Content Writing Services (LinkedIn Bios, Landing Pages) to Business Blogging that showcases your expertise to SEO Copywriting Training. Our Copywriting Agency teaches your team to write like SEO pros for people (and algorithms, too). Have a peek behind the scenes at our Web copywriting process →
Need SEO Copy that shows up when people search? We write Copy that Google wants to rank & people want to read – no placeholder Copy, just clear SEO writing that gets found and delivers. Once your SEO copy is driving results, we help you expand that momentum across your website content & blog
Do you need someone to write your website content? We handle everything from homepage Copy to blog posts to those LinkedIn bios that help you stand out and get people to call you. Whatever pages you need filled, we write them so they make sense to both Google and the humans reading them.
Want to write this stuff yourself? I teach the same approach I use for clients: how to write SEO Copy that ranks without sounding like it was written by a robot. No theory, just the practical stuff that works when you’re staring at a blank page, wondering what to write.
Do you need someone to write your blog? We write blog posts that convey something worth reading, rather than filler or recycled industry talking points. Just useful stuff that keeps people on your site and shows you know what you’re talking about.
Google’s AI-search guidance & core updates change how content ranks, so we adapt with new approaches for:
✓ SEO (Search Engine Optimized) Copywriting
✓ AEO (Answer Engine Optimized) Copywriting
✓ GEO (Generative Engine Optimized) Copywriting
✓ AIO (AI-Optimized) Copywriting.
“When the algorithms move, our clients are already ahead of them.” – Ray Litvak
Based on our 2025 client average, User-focused SEO copy leads to 42% more online leads and 25% higher sales on average.
Polished, human-edited and error-free copy written to SEO best practices builds credibility and results.
Clients experience a 25% increase in annual sales, demonstrating the effectiveness of our strategic Copywriting in driving revenue.
Our website Copywriting service includes mobile optimization, ensuring content is accessible and user-friendly for all devices.
By focusing on high-quality, SEO-optimized content, we help clients outrank their competitors and achieve better visibility on search engine results pages (SERPs) and AI Overviews.
I oversee a team of highly-skilled and talented content mavens and website writers who craft localized content that resonates with Canadian (O Canada!) and North America audiences.
Whether you’re building from scratch, rewriting, or ready to turn words into results, our Toronto Copywriting Agency helps you get found, read, and chosen. Let’s Start → Get Your FREE Quote
