Writing Web Words Inc. is an SEO copywriting agency in Toronto writing verified, human-written copy since 2008.
× Traffic down since AI Overviews, while AI cites your competititors?
× An offshore agency wrote GenAI copy that went nowhere?
× Curious why your site’s invisible on Google + AI Search?
We show you why it’s happening and fix it for you. Get your free SEO copy audit + quote.
Prefer to talk? Call Ray Litvak, founder: (647) 707-2672.
WHY CLIENTS STAY
Canadian-educated writers & journalists • 85% client referral rate • 5+ year retainer clients.
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At Writing Web Words Inc., we create helpful, reliable, people-first content that Google and AI trust, profiles your services, your differentiators and unique selling proposition. We take the time to learn how your buyers search and what questions they ask, and then write answers that they act on.
I’m Ray Litvak, founder of SEO Copywriting Agency Writing Web Words Inc. My team of Canadian-educated writers and journalists and I write copy that ensures your service offering is crystal clear. We integrate your brand voice, tone and corporate messaging into everything we do, resulting in on-brand copywriting that sounds like you.
Generic copy can fill a page, but it can’t explain what makes your business unique, and why you’re the best choice. -Ray Litvak
Every project is human-written copy led by Ray for optimal results and quality assurance. The result is SEO + AEO copy that attracts qualified leads who instantly grasp your value, positioning you as the obvious choice. We help businesses with:
Let’s turn your pages back into leads. Book a free 30-minute Zoom with Ray today.
From SEO Copy that persuades & ranks to AEO Copy that answers questions & earn citations, we get results. Have a peek behind the scenes at our copywriting process →
Need SEO Copy that shows up when people search? We write Copy that Google wants to rank & people want to read – no placeholder Copy, just clear SEO writing that gets found and delivers. Once your SEO copy is driving results, we help you expand that momentum across your website content & blog
Do you need someone to write your website content? We handle everything from homepage Copy to blog posts to those LinkedIn bios that help you stand out and get people to call you. Whatever pages you need filled, we write them so they make sense to both Google and the humans reading them.
Want to write this stuff yourself? I teach the same approach I use for clients: how to write SEO Copy that ranks without sounding like it was written by a robot. No theory, just the practical stuff that works when you’re staring at a blank page, wondering what to write.
Do you need someone to write your blog? We write blog posts that convey something worth reading, rather than filler or recycled industry talking points. Just useful stuff that keeps people on your site and shows you know what you’re talking about.
Google’s AI-search guidance & core updates change how content ranks, gets found on Google and cited in AI Search, so we adapt with new approaches for:
✓ SEO (Search Engine Optimized) Copywriting
✓ AEO (Answer Engine Optimized) Copywriting
✓ GEO (Generative Engine Optimized) Copywriting
✓ Optimization for AI Overviews & AI Mode.
“When algorithms shift, our clients maintain and gain with innovative content writing services and proven results.” –Ray Litvak, SEO Copywriter in Toronto.
Based on our 2025 client average, User-focused SEO copy leads to 42% more online leads and 25% higher sales on average.
Polished, human-edited and error-free copy written to SEO best practices builds credibility and results.
Clients experience a 25% increase in annual sales, demonstrating the effectiveness of our strategic Copywriting in driving revenue.
Our website Copywriting service includes mobile optimization, ensuring content is accessible and user-friendly for all devices.
By focusing on high-quality, SEO-optimized content, we help clients outrank their competitors and achieve better visibility on search engine results pages (SERPs) and AI Overviews.
I oversee a team of highly-skilled and talented content mavens and website writers who craft localized content that resonates with Canadian (O Canada!) and North America audiences.
Whether building from scratch, ready for a rewrite, or want to turn words into results, our SEO Copywriting Agency helps you get found, read, and chosen. Let’s Start → Get Your FREE Quote
