Organic traffic down 30% to 60% since AI Overviews? Watching competitors get cited while your pages get skipped? Burned by offshore agencies that sell thin GenAI copy? You’re not imagining it. AI changed how people find and choose businesses.
I’m Ray Litvak, and I’ve run Writing Web Words Inc., a Toronto SEO copywriting agency, since 2008. My team and I write copy that Google ranks, AI cites, and people actually want to read — every word written by experienced, Canadian-educated writers and journalists. No GenAI, ever. Let’s turn your pages back into leads.
Book a free 30-minute meeting with me today. Prefer to talk? Call 647-707-2672 to get a Free Quote. Ask for Ray.
GenAI can generate copy, but it can’t give it context, search intent, or trust. That’s why every word we write is helpful, reliable, and verifiably people-first human copy. Written by experienced, Canadian-educated copywriters and journalists, it’s crafted for your brand voice and audience to boost visibility, engage the right traffic, build authority, and lift conversions.
With an 85% client referral rate since 2008, we’re helping businesses grow (B2B + B2C) across Toronto, the GTA, Ontario, Canada, and the U.S.
From SEO Copy that persuades & ranks to AEO Copy that answers questions & earn citations, we get results. Have a peek behind the scenes at our copywriting process →
Need SEO Copy that shows up when people search? We write Copy that Google wants to rank & people want to read – no placeholder Copy, just clear SEO writing that gets found and delivers. Once your SEO copy is driving results, we help you expand that momentum across your website content & blog
Do you need someone to write your website content? We handle everything from homepage Copy to blog posts to those LinkedIn bios that help you stand out and get people to call you. Whatever pages you need filled, we write them so they make sense to both Google and the humans reading them.
Want to write this stuff yourself? I teach the same approach I use for clients: how to write SEO Copy that ranks without sounding like it was written by a robot. No theory, just the practical stuff that works when you’re staring at a blank page, wondering what to write.
Do you need someone to write your blog? We write blog posts that convey something worth reading, rather than filler or recycled industry talking points. Just useful stuff that keeps people on your site and shows you know what you’re talking about.
Google’s AI-search guidance & core updates change how content ranks, gets found on Google and cited in AI Search, so we adapt with new approaches for:
✓ SEO (Search Engine Optimized) Copywriting
✓ AEO (Answer Engine Optimized) Copywriting
✓ GEO (Generative Engine Optimized) Copywriting
✓ Optimization for AI Overviews & AI Mode.
“When algorithms shift, our clients maintain and gain with innovative content writing services and proven results.” – Ray Litvak
Based on our 2025 client average, User-focused SEO copy leads to 42% more online leads and 25% higher sales on average.
Polished, human-edited and error-free copy written to SEO best practices builds credibility and results.
Clients experience a 25% increase in annual sales, demonstrating the effectiveness of our strategic Copywriting in driving revenue.
Our website Copywriting service includes mobile optimization, ensuring content is accessible and user-friendly for all devices.
By focusing on high-quality, SEO-optimized content, we help clients outrank their competitors and achieve better visibility on search engine results pages (SERPs) and AI Overviews.
I oversee a team of highly-skilled and talented content mavens and website writers who craft localized content that resonates with Canadian (O Canada!) and North America audiences.
Whether building from scratch, ready for a rewrite, or want to turn words into results, our SEO Copywriting Agency helps you get found, read, and chosen. Let’s Start → Get Your FREE Quote
