I’m Ray Litvak, founder of Writing Web Words Inc. For 18+ years, I’ve written SEO copy for Toronto-area businesses that Google ranks, AI search engines cite, and people read, because a real person wrote it. That’s the difference: GenAI copy sounds like AI. Mine sounds like you, optimized to show up when someone searches Google or asks ChatGPT a question in your industry. The result: more reach, responses, conversions, and an 85% client referral rate since 2008. I personally work with each client. No handoffs, juniors or outsourcing. Get a free quote and consultation. Ask for Ray.
AI generative copywriting (GenAI) can help create content, but it can’t build trust, expertise, search intent, people-first content or rank based on Google’s E-E-A-T signals. Every word our SEO copywriting agency writes for you is Verified Human-Written by Canadian-American-educated copywriters. Our internet marketing services are crafted specifically for your business, your voice, tone and customers. Writing Web Words is helping grow brands – “One Word At A Time!”
Our SEO Copywriting Agency serves clients across the GTA, including Scarborough, Peel Region, Vaughan, Ontario, Canada and across the United States.
From SEO Copy that persuades & ranks to AEO Copy that answers questions & earn citations, we get results. Have a peek behind the scenes at our copywriting process →
Need SEO Copy that shows up when people search? We write Copy that Google wants to rank & people want to read – no placeholder Copy, just clear SEO writing that gets found and delivers. Once your SEO copy is driving results, we help you expand that momentum across your website content & blog
Do you need someone to write your website content? We handle everything from homepage Copy to blog posts to those LinkedIn bios that help you stand out and get people to call you. Whatever pages you need filled, we write them so they make sense to both Google and the humans reading them.
Want to write this stuff yourself? I teach the same approach I use for clients: how to write SEO Copy that ranks without sounding like it was written by a robot. No theory, just the practical stuff that works when you’re staring at a blank page, wondering what to write.
Do you need someone to write your blog? We write blog posts that convey something worth reading, rather than filler or recycled industry talking points. Just useful stuff that keeps people on your site and shows you know what you’re talking about.
Google’s AI-search guidance & core updates change how content ranks, gets found on Google and cited in AI Search, so we adapt with new approaches for:
✓ SEO (Search Engine Optimized) Copywriting
✓ AEO (Answer Engine Optimized) Copywriting
✓ GEO (Generative Engine Optimized) Copywriting
✓ Optimization for AI Overviews & AI Mode.
“When algorithms shift, our clients maintain and gain with innovative internet marketing services and proven results.” – Ray Litvak
Based on our 2025 client average, User-focused SEO copy leads to 42% more online leads and 25% higher sales on average.
Polished, human-edited and error-free copy written to SEO best practices builds credibility and results.
Clients experience a 25% increase in annual sales, demonstrating the effectiveness of our strategic Copywriting in driving revenue.
Our website Copywriting service includes mobile optimization, ensuring content is accessible and user-friendly for all devices.
By focusing on high-quality, SEO-optimized content, we help clients outrank their competitors and achieve better visibility on search engine results pages (SERPs) and AI Overviews.
I oversee a team of highly-skilled and talented content mavens and website writers who craft localized content that resonates with Canadian (O Canada!) and North America audiences.
Whether you’re building from scratch, rewriting, or ready to turn words into results, our Toronto Copywriting Agency helps you get found, read, and chosen. Let’s Start → Get Your FREE Quote
