Website Content Writer in Toronto

Looking for a website content writer? In Toronto, help is near! Read on to learn more.

There’s no shortage of content writers in The Greater Toronto Area (GTA). And with so many to choose from, how do you find and vet a high-quality content writer for your website? Moreover, a certified and experienced website content writer that gets it?

How do you find Ms. or Mr. Write for your website?

Content Writing Experience 

Content Writing experience counts. And yet, finding an experienced and certified online content writer is a challenge. It often boils down to the kind of messaging and information you want and need for your website.

For example, consider subject matter, business goals, and kind of writing you need. These should all play a role in your decision.

3 Kinds of Website Content

Most content writing for websites falls into one of three basic categories. Furthermore, each individual type of writing revolves around specific ‘user intent’ that includes:

Buying a product or service.

• Learning about a product or service.
• Finding a location.

Website Content Writers refer to this as Transactional, Informational and Navigational web content.

Transactional Web Content:

Here, you want the user to Do something i.e., buy, download, sign up for a newsletter and or register for a webinar, etc.

Informational Web Content:

In this case, the user wants to know something. For example, it could be information about a product or service, including features, benefits, location and cost. It could also be a technical, legal, financial or medical answer to a query, i.e., how to, when to, where do I find (fill in the blank) near me, etc.

In some cases, this type of content may impact one’s health, safety, finances and well-being. Google calls this Your Money or Your Life (YMYL) content. As a result, it should be topical, relevant, authoritative and reliable.

Navigational Web Content:

When it comes to this type of  content, the user already has a specific destination, brand or website in mind. In essence, they know exactly where they want to Go.

Before you start your search for Mr. or Ms. Write, keep the end in mind. Knowing the type of content you want and its desired purpose will aid you in your inquiry.

Also, it will arm you with the right questions to ask a professional web content developer. Naturally, this involves research as not all content creators are created equally.

How Does a Website Content Writer Help?

Content writers help by writing copy that influences people to act. Creative and Internet-savvy, they write copy for websites, blogs and other Web mediums.

They also write content that engages a targeted audience online. A content writer also aims to rank their content in SERPs for specific keywords & phrases.

For example, to rank for the words content + writer or content writer, it would help to use those words in your copy. As a result, it now becomes relevant and thus findable in Search Engines.

Most important, they save you the hassle and time it takes to do it yourself. After all, what’s your time worth?

Hire a Website Content Writing Pro

A content writing professional writes the relevant text for their audience and Search. The result is inbound marketing. It plays a crucial part of any successful content marketing strategy.