Web Content Writer in Toronto
Web Content Writing Services Since 2008
Looking for a web content writer? In Toronto, help is near! Read on to learn more.
There’s no shortage of website content writers around. And with so many to choose from, how do you find and vet a quality writer? Moreover, how do you find Ms. or Mr. Write for your website?
What does a website content writer do?
Content writers write copy that influences people to take action. Creative and Internet-savvy, they write copy for websites, blogs and other Web mediums.
They also write content that engages a targeted audience online. A content writer aims to rank their content in SERPs for specific keywords & phrases.
For example, to rank for the words content + writer or content writer, it would help to use those words in the copy. As a result, it now becomes relevant and thus findable in Search Engines.
Finding an experienced content creator is a challenge faced by Internet Marketers and website owners alike. Oftentimes, it boils down to the kind of messaging and information that you want and need for your website.
For example, considerations such as subject matter, business goals, and the type of content writing required should all play a role.
3 types of web content
Most web content falls into one of three categories, each with a different purpose and user intent.
Transactional Web Content:
Here, you want the user to Do something i.e., make a purchase, download, sign up for a newsletter and or register for a webinar, etc.
Informational Web Content:
In this case, the user wants to Know something. For example, it could be information about a specific product or service including features, benefits, location and cost. It could also be a technical, legal, financial or medical answer to a query i.e., how to, when to, where do I find (fill in the blank) near me, etc.
In other words, this type of content needs to be topical, relevant, authoritative and reliable, since it could impact one’s health, safety, finances and well-being. Google calls this Your Money or Your Life (YMYL) content.
Navigational Web Content:
When it comes to this type of content, the user already has a specific destination, brand or website in mind. In essence, they know exactly where they want to Go.
However, before you start your search for Mr. or Ms. Write, keep the end in mind. Knowing the type of content you want and its desired purpose will aid you in your search. In addition, it will arm you with the right questions to ask a professional web content developer. Naturally, this involves research as not all content creators are created equally.
Content is King
And we crown companies with great website copy!
It’s not rocket science. It’s words! At Writing Web Words, we take the time to learn who your customers are. We pinpoint their online journey, meeting them with the right content, at the right time – when they’re ready to act.
Turn Browsers into Buyers
We create original content writing that converts! Content that focuses on what makes your business unique and relevant to your audience, and search engines. We write intelligent and persuasive copy for websites, blogs, articles, press releases and more.
Are you a local business that wants to attract local customers? If so, you’ll want ‘localized content’ that makes it easier for people living near you to find you. Get a Free Quote to learn more. You’ll be glad you did!
Experience Content Writing at Its Best
Get the tailored content marketing plan that your customers are waiting for! Let our seasoned online content writers guide your business to the customers that you’re missing out on. Give us a call today for a free digital marketing consultation at (647) 707-2672.