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Web Content Writer

The case for a content-rich website

According to Google’s Design and Content Guidelines, the best web pages are “useful,” “information-rich,” clear and accurate.

Following those guidelines to create a genuinely helpful site with original content can grow your traffic, links and search engine rankings.

Developing quality web content

Web content doesn’t always refer to standard HTML. It’s a broad term encompassing all of your ‘digital assets’ including PDFs, video, images, podcasts and more. In our case, however, we’ll focus on your site’s text – the content you want visitors to read, such as:

  • Blogs
  • Website Articles
  • Press Releases
  • Product and Service Descriptions
  • Static Web Pages (Home, About Us, FAQ, etc.)
  • Forms and Policies (Privacy, Terms, Warranties, RFPs, etc.)

Most visitors arrive to your web site armed with questions: who, what, where, when, why and how. By answering each of those and any other frequently asked questions, you add credibility and value to your website. That nudges visitors toward the next logical (and crucial) step, whether it’s contacting you, completing a form, downloading content or subscribing to your newsletter.

The difference between developing web content and SEO Copywriting

Web content development is reactive; it answers questions and solves problems. SEO copywriting is proactive; it compels visitors to take action. Examples of calls to action in copywriting include invitations, special offers and sales.

If you implement web content development and use SEO copywriting, your website answers questions and asks new ones at the same time. That’s a potent combination sure to make your content irresistible.

How does a web content developer help?

By developing web content that:

  • Adheres to web content standards and best practices
  • Is readable, scannable and easy to understand
  • Uses correct grammar and spelling
  • Organizes web content in a logical manner
  • Is easy to find in search engines
  • Uses a professional writing style and voice

Contact us today for a friendly and pressure-free quote. You supply the ideas and we’ll develop the winning web content.

Emphasize what
your site offers
that's of value to
users and how
your services differ
from those of key
competitors.

www.useit.com

Contact us for a free quote
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