User engagement is everything these days. To impress search engines like Google and to keep users on your site, your content needs to be both fresh and relevant. In other words, you have to write often and you have to write well. The thought of accomplishing both scares some people, so I’d like to share a few tips on how to write efficiently and effectively (in random order).
While it’s important to keep your user engagement high and keep pumping your SEO keywords with up-to-date content, which could include blogs, you have to be careful not to simply blog for the sake of blogging. If you don’t have an organized message or point to disseminate, you may actually decrease your site’s user engagement and risk turning readers off.
I spoke with a web designer the other day – also a friend and colleague. After some idle chit chat, it turns out he needed help with a client: as the story goes, the client’s site design was finished and almost ready to launch, replete with Flash and other bells & whistles; the only thing missing? Web Content… As …