Putting SEO and keywords aside for a moment, let’s think about what constitutes good web copy. It should be current, original, informative and authoritative. Unfortunately, ignoring one major area will undermine your copy even if it has all those traits: readability.
As of June 30th, Google has the ability to crawl Flash More to the point, it has learned to index text – including URL’s – embedded in Flash files. Google says that it “has been working on a new algorithm for indexing textual content in Flash files of all kinds, from Flash menus, buttons and banners, to self-contained Flash websites.” Prior to this enhancement, websites developed in Flash, including web content embedded in Flash files, were invisible to Google and other search [...]
I’ve been writing web content & copy for years and have built a career around it. Like most web ventures, the barrier to entry is low and web writing is no different. Anyone that’s blogged or been published online can claim to be a web writer. Really, all you need is an Internet connection, basic grasp of language, publishing credit and voila! You’re a web writer. In similar fashion, anyone with knowledge of HTML or (dare I say it) FrontPage, can claim to [...]