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Posts Tagged ‘Web Design Company in Toronto’

The key(s) to success in local SEO

Tuesday, July 19th, 2011

Something about the summer gets me thinking about the concept of local. Maybe it’s the buying roadside corn or visiting mom-and-pop general stores on the way to the cottage. But this time of year just feels like the right time to talk about local SEO, doesn’t it?

Making your website a force in local SEO (Search Engine Optimization) involves often following different parameters than you do for general  and/or global SEO. Specific details like your physical address are extremely important. You’re not directing customers to a “store locator” or one of 50 locations. You’re telling them exactly where to find you.

Think about the importance of marketing a local business offline. You’d better give the right directions, list the right phone number, and generate positive word of mouth. Principles like those apply to web development for local SEO. Keep those in mind when remembering these general tips to follow:

1. Make sure your actual listing is thorough and accurate. With local listings, you can’t afford to be remotely wrong. Double and triple-check your address, including your postal code, and your phone number.

2. Make your presence felt on local listing sites. That goes beyond appearing in the Yellow Pages. Google Places, for example, is a key site for your local efforts. Not only will more people stumble upon you, the listing itself will also make your site more relevant to local searches according to search-engine algorithims and improve your PageRank.

3. Include relevant keywords and specifics about your product or service in your company name listing whenever possible. You can’t make your listing a million words long but be specific whenever you can. A listing like “MarketFresh health foods and organics” does much more for you than simply “MarketFresh.” If you’re a moving company, include the word “moving” in your company name.  If you’re a Moving Company in North York, it would be ideal to include both your service (moving) and service area (North York).  It’s about being relevant.

4. Reviews matter – and quantity over quality. More important than positive reviews is just reviews, period. Which business listing connotes an authoritative and popular company: one with five glowing reviews or one with 80 reviews, 60 of which are positive and 20 of which are negative? It’s clearly the latter.

5. Embrace the “localness” of your listing. If you truly specialize in Toronto web copwriting, for example, say so in your listing. You’ll appeal more to the actual market you covet. Also, avoid 800 numbers or any other details that come across as cold, corporate, and non-local.

The ranking of your business, service or product in Google’s search results is critical to your success. Toronto-based content and website copywriting expert Ray Litvak understands the art and science of Search Engine Optimization (SEO) and using the right words in the right way to increase your rankings. Discover how greater exposure on Google can drive more traffic, increase leads and grow your business. Many of Ray’s clients consistently rank on Google’s first page of results and have grown their business as a result. You can do it too – and it doesn’t have to be expensive. Call Ray locally at 416-226-8676 for a free assessment of your specific needs today. You’ll be glad you did!


A Leading Website Design Company in Toronto

Saturday, May 3rd, 2008



This being my first blog entry, I thought it only fitting to write about the Toronto web design company that did such a fine job making my vision a reality – Silentblast Interactive.


Having worked in different aspects of web design and development over the years, I had come across Silentblast Interactive while writing web copy for a Toronto client.  Silentblast’s web artistry and SEO friendly web design impressed me from the start, with web designs that were elegant and sophisticated, yet easy to navigate.  When the time came for my own website, I decided to call them.


From day one, the experience was exceptional!  They took the time to understand my website goals and needs.  From concept to completion, they took ownership of the web project, laying out a workable web design process, foundation, timeline and budget.  To my surprise and delight, they came in on budget AND finished the project 2 weeks early!  I had to play catch up just to provide the web content and copywriting for my own site.


This website and blog are about web content and copy writing.  That said, quality web copy converts best when married with intuitive, visually appealing web design.  Silentblast’s design gurus serve up fresh, vibrant and mouth-watering web design that looks great and works.


For state-of-the art web design, and to see what a leading web design company in Toronto can do for you, check out Silentblast. 


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