Google ‘Design & Content Guidelines’: Part 3

When we last discussed Google’s ‘Design and Content Guidelines,’ we looked at the role that sitemaps play on your website.  This week, we’re going to be talking about the importance of an information-rich website with well-written content. Google Design and Content Guideline #3: “Create a useful, information-rich site, and write pages that clearly and accurately describe your content.” Creating a website with high-quality, useful and original content is one of the best ways to garner traffic and rank well in search [...]

The Do’s and Dont’s of Website Success

Part 3: What makes a successful website?  This is a question that has as much complexity as ‘What makes a successful relationship?’   Unlike the latter however, the former is unlikely to require daily of doses of Dr. Phil or Oprah for answers; thank G_d. The following are some pointers that should help make your site more effective.  Starting with the Dont’s: Don’t assume that just because you have a great business model, all you need to do is present information as a [...]

WEBSITE ESSENTIALS 101: A 4 PART TUTORIAL FOR BEGINNERS

Part 1: So, after much thought, debate, soul searching and presumably many memos, meetings and conferences, not to mention infinite cups of coffee, your company or business has decided to take the plunge and join the rest of the planet online.   In other words, you need/want/must have a website devoted to your enterprise. Like many newbies entering the web for the first time, or even if you have an established site, but it isn’t generating the volume of traffic you anticipated, or [...]

Google Now Indexes Web Content in Flash Files

As of June 30th, Google has the ability to crawl Flash More to the point, it has learned to index text – including URL’s – embedded in Flash files. Google says that it “has been working on a new algorithm for indexing textual content in Flash files of all kinds, from Flash menus, buttons and banners, to self-contained Flash websites.” Prior to this enhancement, websites developed in Flash, including web content embedded in Flash files, were invisible to Google and other search [...]