Serve Up Fresh Content Regularly to Keep Your Website Relevant

If you want to keep your site visitors engaged and get or maintain a high ranking with search engines, you need to keep it stocked with fresh content on a regular basis. One of Google’s latest algorithm changes is focusing on rewarding site owners who make a point of posting relevant and timely items with favorable rankings.

If search engine marketing doesn’t work, try “remarketing”

Remarketing is, literally, remarketing your ads specifically toward customers who have already rejected or “bounced” from your site. The process involves attaching special tracking cookies to past visitors, “following” them as they continue to search and remarketing with new ads targeted specifically to them.

The Wrong Stuff: The danger of keyword stuffing

It’s common that we think we’re doing ourselves a huge favor by stuffing our pages with as many keywords as possible. Unfortunately, doing so usually hurts more than it helps. It’s overkill.

Does your web copy pass the aural test?

Putting SEO and keywords aside for a moment, let’s think about what constitutes good web copy. It should be current, original, informative and authoritative. Unfortunately, ignoring one major area will undermine your copy even if it has all those traits: readability.

If you can publish it on the web, you can optimize it

Sometimes, we forget that anything publishable online can be optimized. Because these types of files – like PDFs – are more difficult to manipulate than others, we often overlook them as SEO tools. Don’t! Using PDFs as an example, let’s explore how and why you can make any publishable web file work for you in your quest to optimize your site.

Five ways to become a more efficient web writer

User engagement is everything these days. To impress search engines like Google and to keep users on your site, your content needs to be both fresh and relevant. In other words, you have to write often and you have to write well. The thought of accomplishing both scares some people, so I’d like to share a few tips on how to write efficiently and effectively (in random order).

Promote your endorsements

On the Internet, as in life, talk is cheap. You can brag that your product or service is best from all the rest, but that’s exactly what it is – bragging. If you really want people to know how wonderful your products and services are, let other people tell them. And you can do that easily enough through third-party rating and review sites like Yelp! and Google Places.