Local SEO Services

7 Steps to Building Trust and Converting More Online

By the time someone lands on your website for the very first time, it’s because they have a specific problem, need or want.  Let’s assume for now that your offer is what they’re looking for. Unless you’re Amazon.com or another proven online brand, they’ll likely have questions about you or your company, your service and the ability to deliver before taking the next step. Remember, they haven’t spoken to a live person yet or walked through the door of [...]

Add a News Feature to Your Site for Ongoing Fresh Content

One very effective way to keep your content fresh and relevant to your site visitors is to include a news feature and updating it regularly with relevant/industry content. The demand for information is continually growing and people want to be able to access it quickly and easily. Rather than waiting to find out about current events by reading the daily paper or watching the nightly news broadcast on television, today’s consumers are accessing information quickly and conveniently through their [...]

Why the “contact us” page is crucial for conversions

Failing to bridge that crucial gap from customer to business owner online with a contact button is just as bad as forgetting to give your lovebird your phone number. Unless you operate a retail website with a full online purchasing and checkout system, you won’t convert customers if they don’t find you.