Google ‘Design & Content Guidelines’: Part 4

When we last discussed Google’s ‘Design and Content Guidelines,' we looked at the importance of information-rich content on your website.  This week, we’ll be discussing the importance of keywords. Google Design and Content Guideline #4: “Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.” This guideline refers to On-Page SEO, or SEO writing.  SEO, as we learned earlier, refers to search engine optimization, a process that enhances [...]

Where’s The Web Content?

I spoke with a web designer the other day – also a friend and colleague.  After some idle chit chat, it turns out he needed help with a client: as the story goes, the client’s site design was finished and almost ready to launch, replete with Flash and other bells & whistles; the only thing missing?  Web Content… As is the case with many web design projects, my friend had been waiting for the client’s content for weeks.  The design looked great, but with [...]