After running two web-based businesses for more than six years I’m still wrestling with whether to post my web writing rates online.
By the time someone lands on your website for the very first time, it’s because they have a specific problem, need or want. Let’s assume for now that your offer is what they’re looking for. Unless you’re Amazon.com or another proven online brand, they’ll likely have questions about you or your company, your service and the ability to deliver before taking the next step. Remember, they haven’t spoken to a live person yet or walked through the door of [...]
One very effective way to keep your content fresh and relevant to your site visitors is to include a news feature and updating it regularly with relevant/industry content. The demand for information is continually growing and people want to be able to access it quickly and easily. Rather than waiting to find out about current events by reading the daily paper or watching the nightly news broadcast on television, today's consumers are accessing information quickly and conveniently through their [...]
Failing to bridge that crucial gap from customer to business owner online with a contact button is just as bad as forgetting to give your lovebird your phone number. Unless you operate a retail website with a full online purchasing and checkout system, you won’t convert customers if they don’t find you.
Sometimes, we forget that anything publishable online can be optimized. Because these types of files – like PDFs – are more difficult to manipulate than others, we often overlook them as SEO tools. Don’t! Using PDFs as an example, let’s explore how and why you can make any publishable web file work for you in your quest to optimize your site.
For a change today, let’s talk about a more intermediate or even advanced SEO tactic. How do you make keywords work for you, not against you, when the words you need to target have negative connotations?
While it’s important to keep your user engagement high and keep pumping your SEO keywords with up-to-date content, which could include blogs, you have to be careful not to simply blog for the sake of blogging. If you don’t have an organized message or point to disseminate, you may actually decrease your site’s user engagement and risk turning readers off.
Too many business owners and web content development companies think their work is done when they achieve the lofty No. 1 PageRank slot on Google. But patting yourself on the back at that point means you’ve forgotten the true purpose behind everything. It’s about making money. Three core principles are as important if not more important than PageRank if you want your website to truly be a successful extension of your business.