Creating great content can be compared to baking your own bread. The process cannot be rushed; if you simply slap together a few ingredients (words) and hope for the best, you won’t get the results you are hoping for.
Putting SEO and keywords aside for a moment, let’s think about what constitutes good web copy. It should be current, original, informative and authoritative. Unfortunately, ignoring one major area will undermine your copy even if it has all those traits: readability.
User engagement is everything these days. To impress search engines like Google and to keep users on your site, your content needs to be both fresh and relevant. In other words, you have to write often and you have to write well. The thought of accomplishing both scares some people, so I’d like to share a few tips on how to write efficiently and effectively (in random order).
For a change today, let’s talk about a more intermediate or even advanced SEO tactic. How do you make keywords work for you, not against you, when the words you need to target have negative connotations?
On the Internet, as in life, talk is cheap. You can brag that your product or service is best from all the rest, but that’s exactly what it is – bragging. If you really want people to know how wonderful your products and services are, let other people tell them. And you can do that easily enough through third-party rating and review sites like Yelp! and Google Places.