Whether it’s fair or not, spelling and grammar mistakes connote certain negative characteristics about a company that can seriously damage the reputation of your online image and conversion rates.
I spoke with a web designer the other day – also a friend and colleague. After some idle chit chat, it turns out he needed help with a client: as the story goes, the client’s site design was finished and almost ready to launch, replete with Flash and other bells & whistles; the only thing missing? Web Content… As is the case with many web design projects, my friend had been waiting for the client’s content for weeks. The design looked great, but with [...]