Video Testimonials let your clients promote you and boost your search rankings

In recent months, we’ve discussed the Google “Plus-1” era. Letting users “approve” a given web page by clicking a button, it further democratized the concept of organic search rankings. Most web content development companies rejoiced at the idea that search rankings could be less about gaming “the system” and more of a meritocracy in which the most relevant, authoritative, respected websites climbed the ladder. Ultimately, the “Plus-1” concept is just the testimonial concept broken down to its simplest form. Users were [...]