By the time someone lands on your website for the very first time, it’s because they have a specific problem, need or want. Let’s assume for now that your offer is what they’re looking for. Unless you’re Amazon.com or another proven online brand, they’ll likely have questions about you or your company, your service and the ability to deliver before taking the next step. Remember, they haven’t spoken to a live person yet or walked through the door of [...]
Google has bought successful restaurant/entertainment review publisher ZAGAT. The move is likely to make Google Places an even more trusted authority for local, user-generated reviews. Google Places scours the web for any information it can find about every business with a mailing address. It pre-populates information like pictures, descriptions, addresses, telephone numbers, etc. With Google’s purchase of ZAGAT, all of that content is likely to find its way on to Places (if not upcoming Google+ brand profiles).
It pays to be number one in Google’s organic search results
Google’s Site-quality algorithms keep the good and trash the bad…we think
Stop reading about it. Starting doing it! That’s the best possible mantra to follow in today’s DIY SEO world. As the old saying goes, time is money. So, if you want to use search engine optimization (SEO) to promote your business and make money, you’d better put more time into doing it and less time into reading about it. That’s the mistake too many businesses owners make today. The often-misguided consensus in today’s online business landscape is that you need to [...]