By the time someone lands on your website for the very first time, it’s because they have a specific problem, need or want. Let’s assume for now that your offer is what they’re looking for. Unless you’re Amazon.com or another proven online brand, they’ll likely have questions about you or your company, your service and …
Google has bought successful restaurant/entertainment review publisher ZAGAT.
The move is likely to make Google Places an even more trusted authority for local, user-generated reviews. Google Places scours the web for any information it can find about every business with a mailing address. It pre-populates information like pictures, descriptions, addresses, telephone numbers, etc. With Google’s purchase of ZAGAT, all of that content is likely to find its way on to Places (if not upcoming Google+ brand profiles).
Whether it’s fair or not, spelling and grammar mistakes connote certain negative characteristics about a company that can seriously damage the reputation of your online image and conversion rates.
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Stop reading about it. Starting doing it! That’s the best possible mantra to follow in today’s DIY SEO world. As the old saying goes, time is money. So, if you want to use search engine optimization (SEO) to promote your business and make money, you’d better put more time into doing it and less time …
Google Places can take you to the top
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