The Wrong Stuff: The danger of keyword stuffing

It’s common that we think we’re doing ourselves a huge favor by stuffing our pages with as many keywords as possible. Unfortunately, doing so usually hurts more than it helps. It’s overkill.

Google ‘Design & Content Guidelines’: Part 7

This week, we will be continuing our discussion of ‘Google’s Design and Content Guidelines,’ looking at the importance of fixing broken links and correcting HTML errors. Google Design and Content Guideline #7: “Check for broken links and correct HTML.” Following our recurring theme of search engine optimization, broken links and incorrect HTML could have a negative impact on your website’s performance in search engines, the user experience, your image and your bottom line. Consider Search Engines: Broken links within your site (internal [...]

Google ‘Design & Content Guidelines’: Part 6

In this blog post, we will be expanding further on our discussion of text descriptions and their role in search engine optimization.  This blog series in based on ‘Google’s Design and Content Guidelines,’ and we will be looking at Guideline #6. Google Design and Content Guideline #6: “Make sure that your <title> elements and ALT attributes are descriptive and accurate.” From our previous post on Google Design and Content Guideline #5, we know that ALT attributes are written to describe and [...]

Google ‘Design & Content Guidelines’: Part 5

This installment of our series on Google’s ‘Design and Content Guidelines’ focuses on the importance of using text with images, so that Google’s search engine bot can easily find and index your web pages. Google Design and Content Guideline #5: “Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images. If you must use images for textual content, consider using the “ALT” attribute to include a few [...]

Google ‘Design & Content Guidelines’: Part 2

In the second part of our series on Google’s ‘Design & Content Guidelines,’ we will be explaining the importance of a sitemap. Google Design and Content Guideline #2: “Offer a sitemap to your users with links that point to the important parts of your site. If the sitemap is larger than 100 or so links, you may want to break the sitemap into separate pages.” A sitemap lists the pages of a website in a hierarchical fashion and is an orderly [...]

Google ‘Design & Content Guidelines’: Part 1

Google Webmaster Central ‘Design & Content Guidelines’: A Series Under its ‘Design and content guidelines,’ Google’s Webmaster Central has outlined 10 guiding principles for optimizing a search engine’s ability to find, index, and rank your website.  In a 10-part series, we will be exploring each one of these guidelines and how your website can benefit by implementing them. Google Design and Content Guideline #1: “Make a site with a clear hierarchy and text links. Every page should be reachable from at least [...]