Search engine giant Google has updated its algorithm and determined that it will reward sites which provide fresh content with higher rankings. What does this mean to you? Sites which provide visitors with timely information are more likely to show up in the first page of search engine rankings. One way you can keep your content fresh and be ranked higher on Google is by using press releases. Once written, they can be posted on your own website or submitted [...]
By now you know that you should be populating your web site with great content. This isn't enough for marketing purposes, though, and you should consider incorporating these methods into the content strategy for your target market.
How do you know great content when you see it? First of all, it's not about having a content writer string a bunch of keywords together while making sure that the sentence kinda makes sense. Great content is written for humans as well as search engines,
I spoke with a web designer the other day – also a friend and colleague. After some idle chit chat, it turns out he needed help with a client: as the story goes, the client’s site design was finished and almost ready to launch, replete with Flash and other bells & whistles; the only thing missing? Web Content… As is the case with many web design projects, my friend had been waiting for the client’s content for weeks. The design looked great, but with [...]