Add a News Feature to Your Site for Ongoing Fresh Content

One very effective way to keep your content fresh and relevant to your site visitors is to include a news feature and updating it regularly with relevant/industry content. The demand for information is continually growing and people want to be able to access it quickly and easily. Rather than waiting to find out about current events by reading the daily paper or watching the nightly news broadcast on television, today’s consumers are accessing information quickly and conveniently through their [...]

The Wrong Stuff: The danger of keyword stuffing

It’s common that we think we’re doing ourselves a huge favor by stuffing our pages with as many keywords as possible. Unfortunately, doing so usually hurts more than it helps. It’s overkill.

Why the “contact us” page is crucial for conversions

Failing to bridge that crucial gap from customer to business owner online with a contact button is just as bad as forgetting to give your lovebird your phone number. Unless you operate a retail website with a full online purchasing and checkout system, you won’t convert customers if they don’t find you.

Google beefs up local reviews with purchase of ZAGAT

Google has bought successful restaurant/entertainment review publisher ZAGAT. The move is likely to make Google Places an even more trusted authority for local, user-generated reviews. Google Places scours the web for any information it can find about every business with a mailing address. It pre-populates information like pictures, descriptions, addresses, telephone numbers, etc. With Google’s purchase of ZAGAT, all of that content is likely to find its way on to Places (if not upcoming Google+ brand profiles).

If you can publish it on the web, you can optimize it

Sometimes, we forget that anything publishable online can be optimized. Because these types of files – like PDFs – are more difficult to manipulate than others, we often overlook them as SEO tools. Don’t! Using PDFs as an example, let’s explore how and why you can make any publishable web file work for you in your quest to optimize your site.

How to make keywords with negative meanings work for you, not against you

For a change today, let’s talk about a more intermediate or even advanced SEO tactic. How do you make keywords work for you, not against you, when the words you need to target have negative connotations?

The great PageRank fallacy

Too many business owners and web content development companies think their work is done when they achieve the lofty No. 1 PageRank slot on Google. But patting yourself on the back at that point means you’ve forgotten the true purpose behind everything. It’s about making money. Three core principles are as important if not more important than PageRank if you want your website to truly be a successful extension of your business.