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Keyword Research 101

The beauty of keyword research is that it’s so darned intuitive. The only way to search online is to type keywords and phrases into search engines. Proper keyword research involves putting ourselves in our target audience’s shoes. As Google’s Design and Content Guidelines say, “Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.”

Since we all use search engines, it only takes common sense to understand which terms users would search to find your site. We can ask ourselves, “What would we search for?”

Benefits of keyword research

Plenty of users out there are searching for you – for your business name and for precisely what your business offers. If you don’t use the right keywords, they’ll never find you. If you do, your site is relevant to both your audience and search engines. Not only do you reel in the audience you seek, you’ll find an audience that seeks you. It’s a logical marriage known as “organic” search engine traffic or SEO.

Keyword research cuts to the chase; it identifies the most popular phrases and keywords for particular products, services and brands. If your business offered dry-cleaning services in Toronto, for example, keyword research would tell you that “dry-cleaning services in Toronto” was a popular search phrase. Building that phrase into your content would yield positive search results.

The process

Keyword research is the backbone of any successful SEO or pay-per-click campaign. It reveals the most relevant and highest-converting terms for your business via multiple methods.

The process isn’t always simple. Do you use “mold” or “mould”? “Donut” or “doughnut”? Questions like these commonly pop up; that’s why expert analysis serves you best.

Contact us today for a friendly and pressure-free quote. Proper keyword research brings qualified customers to your doorstep.


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