Web Writing

Everything You Always Wanted to Know About Search Engines But Were Afraid to Ask

Ever wonder why your competitor(s) outranks you in search engines? Want to know how to get listed in Google Local?   Want to know if you’ll ever find true love? For answers to the first 2 questions, visit Search Engine Strategies’ (SES) Toronto 2009 Conference & Expo at the Sheraton Centre from June 8-10:  Entering its …

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Are You Using UGC?

Also known as User Generated Content, UGC is the online version of ‘Word-of-Mouth’ marketing and can be found on popular retail sites such as Amazon.com.  In fact, a book I recently read (Eats, Shoots & Leaves) has generated 546 Amazon reviews to date. Another web property leveraging UGC is Google.  For example, a Google search …

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Writing for SEO

SEO Copywriting has its challenges, especially when a similar industry or service is referred to by different terms. Case in point:  we recently re-wrote the website content for a client offering Bad Credit Car Loans in Toronto.  A key term that the client wanted to rank for was ‘Car Loans in Toronto’, which seems straightforward.  But like most …

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