How Press Releases Can Keep Your Content Fresh

Search engine giant Google has updated its algorithm and determined that it will reward sites which provide fresh content with higher rankings. What does this mean to you? Sites which provide visitors with timely information are more likely to show up in the first page of search engine rankings. One way you can keep your content fresh and be ranked higher on Google is by using press releases. Once written, they can be posted on your own website or submitted [...]

Add a News Feature to Your Site for Ongoing Fresh Content

One very effective way to keep your content fresh and relevant to your site visitors is to include a news feature and updating it regularly with relevant/industry content. The demand for information is continually growing and people want to be able to access it quickly and easily. Rather than waiting to find out about current events by reading the daily paper or watching the nightly news broadcast on television, today’s consumers are accessing information quickly and conveniently through their [...]

Does your web copy pass the aural test?

Putting SEO and keywords aside for a moment, let’s think about what constitutes good web copy. It should be current, original, informative and authoritative. Unfortunately, ignoring one major area will undermine your copy even if it has all those traits: readability.

Five ways to become a more efficient web writer

User engagement is everything these days. To impress search engines like Google and to keep users on your site, your content needs to be both fresh and relevant. In other words, you have to write often and you have to write well. The thought of accomplishing both scares some people, so I’d like to share a few tips on how to write efficiently and effectively (in random order).

How to make keywords with negative meanings work for you, not against you

For a change today, let’s talk about a more intermediate or even advanced SEO tactic. How do you make keywords work for you, not against you, when the words you need to target have negative connotations?

Don’t blog for the sake of blogging

While it’s important to keep your user engagement high and keep pumping your SEO keywords with up-to-date content, which could include blogs, you have to be careful not to simply blog for the sake of blogging. If you don’t have an organized message or point to disseminate, you may actually decrease your site’s user engagement and risk turning readers off.

Improve your call to action – TODAY!

Note the headline. I’m commanding you to make a subtle but important change to your website design. It’s a call to action – one of the most overlooked and crucial elements of web content development today. Have you ever walked into a relatively empty store and seen the owner/operator acknowledge you with a nod, then return to his or her newspaper? It’s an infuriating feeling, right? The reaction is “Gee, doesn’t this person want my business? Where’s the love?” Lacking a proper [...]