Add a News Feature to Your Site for Ongoing Fresh Content

One very effective way to keep your content fresh and relevant to your site visitors is to include a news feature and updating it regularly with relevant/industry content. The demand for information is continually growing and people want to be able to access it quickly and easily. Rather than waiting to find out about current events by reading the daily paper or watching the nightly news broadcast on television, today’s consumers are accessing information quickly and conveniently through their [...]

How to Market Your Content Effectively

By now you know that you should be populating your web site with great content. This isn’t enough for marketing purposes, though, and you should consider incorporating these methods into the content strategy for your target market.

Great Content Defined

How do you know great content when you see it? First of all, it’s not about having a content writer string a bunch of keywords together while making sure that the sentence kinda makes sense. Great content is written for humans as well as search engines,

If search engine marketing doesn’t work, try “remarketing”

Remarketing is, literally, remarketing your ads specifically toward customers who have already rejected or “bounced” from your site. The process involves attaching special tracking cookies to past visitors, “following” them as they continue to search and remarketing with new ads targeted specifically to them.

The Wrong Stuff: The danger of keyword stuffing

It’s common that we think we’re doing ourselves a huge favor by stuffing our pages with as many keywords as possible. Unfortunately, doing so usually hurts more than it helps. It’s overkill.

Does your web copy pass the aural test?

Putting SEO and keywords aside for a moment, let’s think about what constitutes good web copy. It should be current, original, informative and authoritative. Unfortunately, ignoring one major area will undermine your copy even if it has all those traits: readability.

Why the “contact us” page is crucial for conversions

Failing to bridge that crucial gap from customer to business owner online with a contact button is just as bad as forgetting to give your lovebird your phone number. Unless you operate a retail website with a full online purchasing and checkout system, you won’t convert customers if they don’t find you.

If you can publish it on the web, you can optimize it

Sometimes, we forget that anything publishable online can be optimized. Because these types of files – like PDFs – are more difficult to manipulate than others, we often overlook them as SEO tools. Don’t! Using PDFs as an example, let’s explore how and why you can make any publishable web file work for you in your quest to optimize your site.

Five ways to become a more efficient web writer

User engagement is everything these days. To impress search engines like Google and to keep users on your site, your content needs to be both fresh and relevant. In other words, you have to write often and you have to write well. The thought of accomplishing both scares some people, so I’d like to share a few tips on how to write efficiently and effectively (in random order).