Google has bought successful restaurant/entertainment review publisher ZAGAT. The move is likely to make Google Places an even more trusted authority for local, user-generated reviews. Google Places scours the web for any information it can find about every business with a mailing address. It pre-populates information like pictures, descriptions, addresses, telephone numbers, etc. With Google’s purchase of ZAGAT, all of that content is likely to find its way on to Places (if not upcoming Google+ brand profiles).
Making your website a force in local search engine optimization involves often following different parameters than you do for general or “big business” SEO. Specific details like the your physical address are extremely important. You’re not directing customers to a “store locator” or one of 50 chains. You’re telling them exactly where to find you.
Google’s latest addition to the popular ‘Google Maps’(aka ‘Google Local’) is the One place, one page feature which Google rolled out on September 24th, 2009. In a nutshell, it combines information about local businesses in – you guessed it – One place, one page. Google designed the tool with the idea of profiling every place on Earth including every country, city, town, business, attraction, restaurant, etc. An improvement on the amount of data formerly made available on the ‘more info’ link [...]