Add a News Feature to Your Site for Ongoing Fresh Content

One very effective way to keep your content fresh and relevant to your site visitors is to include a news feature and updating it regularly with relevant/industry content. The demand for information is continually growing and people want to be able to access it quickly and easily. Rather than waiting to find out about current events by reading the daily paper or watching the nightly news broadcast on television, today’s consumers are accessing information quickly and conveniently through their [...]

Serve Up Fresh Content Regularly to Keep Your Website Relevant

If you want to keep your site visitors engaged and get or maintain a high ranking with search engines, you need to keep it stocked with fresh content on a regular basis. One of Google’s latest algorithm changes is focusing on rewarding site owners who make a point of posting relevant and timely items with favorable rankings.

Great Content Defined

How do you know great content when you see it? First of all, it’s not about having a content writer string a bunch of keywords together while making sure that the sentence kinda makes sense. Great content is written for humans as well as search engines,

Does your web copy pass the aural test?

Putting SEO and keywords aside for a moment, let’s think about what constitutes good web copy. It should be current, original, informative and authoritative. Unfortunately, ignoring one major area will undermine your copy even if it has all those traits: readability.

Five ways to become a more efficient web writer

User engagement is everything these days. To impress search engines like Google and to keep users on your site, your content needs to be both fresh and relevant. In other words, you have to write often and you have to write well. The thought of accomplishing both scares some people, so I’d like to share a few tips on how to write efficiently and effectively (in random order).

Don’t blog for the sake of blogging

While it’s important to keep your user engagement high and keep pumping your SEO keywords with up-to-date content, which could include blogs, you have to be careful not to simply blog for the sake of blogging. If you don’t have an organized message or point to disseminate, you may actually decrease your site’s user engagement and risk turning readers off.

Search Engine Strategies arrives in Toronto

It’s everything you ever wanted to know aboutsearch engine optimization – but were afraid to ask. Search Engine Strategies is the can’t-miss conference for any business owner, online copywriter or content development manager wanting to master the SEO game. Dream up every expert, every leader, every successful SEO in the industry and that person will likely appear at SES Toronto from June 13 to 15 at the Hyatt Regency hotel. Now in its eighth year, the conference is organized by the Search Engine [...]