WEBSITE ESSENTIALS 101: A 4 PART TUTORIAL FOR BEGINNERS

Part 1: So, after much thought, debate, soul searching and presumably many memos, meetings and conferences, not to mention infinite cups of coffee, your company or business has decided to take the plunge and join the rest of the planet online.   In other words, you need/want/must have a website devoted to your enterprise. Like many newbies …

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Are You Using UGC?

Also known as User Generated Content, UGC is the online version of ‘Word-of-Mouth’ marketing and can be found on popular retail sites such as Amazon.com.  In fact, a book I recently read (Eats, Shoots & Leaves) has generated 546 Amazon reviews to date. Another web property leveraging UGC is Google.  For example, a Google search …

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Writing for SEO

SEO Copywriting has its challenges, especially when a similar industry or service is referred to by different terms. Case in point:  we recently re-wrote the website content for a client offering Bad Credit Car Loans in Toronto.  A key term that the client wanted to rank for was ‘Car Loans in Toronto’, which seems straightforward.  But like most …

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Google’s Search Engine Optimization Starter Guide

It pays to browse through The Google Webmaster Central Blog on occasion.  You just never know when you’ll come across a Google gem.  For example, they recently created and distributed a document called Google’s SEO Starter Guide. As the title implies, it’s SEO 101 for Google Website Optimization, but many of their recommendations should translate …

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Sympathy for the Telemarketer

Some may tell those thinking of a career in Telemarketing to reconsider, especially since the launch of Canada’s Do Not Call (DNC) List.  Career changes aside, does the DNC List mean that Telemarketers are an endangered species?  Not Likely.   Based on the DNC Exemption List, I fear that they will be with us for many years to come.  Exempted organizations include: …

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Web Writer This Way…

Write This Way The process of hiring/outsourcing a Web Writer is alien to many people, including Website owners.  In many cases, the task of Web Writing and/or content development falls on ‘Marketing’, ‘IT’, or the person managing both, usually the small business owner.  In fact, Web Content Development is usually an after thought during the Web Design process. …

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