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Whether it’s fair or not, spelling and grammar mistakes connote certain negative characteristics about a company that can seriously damage the reputation of your online image and conversion rates.
Have you ever walked into a relatively empty store and seen the owner/operator acknowledge you with a nod, then return to his or her newspaper? It’s an infuriating feeling, right? The reaction is “Gee, doesn’t this person want my business? Where’s the love?” Lacking a proper call to action in your site design is the …
And you thought mattress tags mattered. Sure, mattress tags are important. So important that we’re afraid we’ll go to jail if we remove them. But any web copywriting enterprise or expert will tell you that some other tags – title tags and meta tags – are infinitely more important. So much of search engine optimization boils down …
What is plain language? Plain language or plain English is understood by a reader the first time they read it, allowing writing for a more specific audience. The three main goals of plain language are that the reader will find what they need, understand that information quickly, and then use that information to meet their …
Detecting and Stopping Online Plagiarism