What’s the main difference between B2B vs. B2C Web Content? B2B (Business-to-Business) content and B2C (Business-to-Consumer) content differ significantly in terms of purpose, audience, tone,
Putting SEO and keywords aside for a moment, let’s think about what constitutes good web copy. It should be current, original, informative and authoritative. Unfortunately,
How do you know great content when you see it? First of all, it’s not about having a content writer string a bunch of keywords
After running two web-based businesses for more than six years I’m still wrestling with whether to post my web writing rates online.
Search engine giant Google has updated its algorithm and determined that it will reward sites which provide fresh content with higher rankings. What does this
By the time someone lands on your website for the very first time, it’s because they have a specific problem, need or want. Let’s assume
It’s common that we think we’re doing ourselves a huge favor by stuffing our pages with as many keywords as possible. Unfortunately, doing so usually
Sometimes, we forget that anything publishable online can be optimized. Because these types of files – like PDFs – are more difficult to manipulate than
For a change today, let’s talk about a more intermediate or even advanced SEO tactic. How do you make keywords work for you, not against
