Dorothy experienced her first ‘AHA’ moment in 1939, uttering to her faithful dog: “Toto, I have a feeling we’re not in Kansas anymore.” And she was right.
My most recent ‘AHA’ moment
While most AHA moments don’t involve tornadoes, flying monkeys and witches, they can provide insights that change our point of view. A recent AHA moment was a sales inquiry for my primary service as an SEO Copywriter. I received a call from someone who had traffic to her website but wasn’t converting it. Essentially, she wasn’t getting calls, email inquiries, or sales.
Her analytics showed that she was drawing 10 to 15 visitors daily to her website, but that was it. She tentatively asked, “Why invest money in a website that gets traffic but doesn’t convert?” She made a great observation.
She wanted to hire an SEO Copywriting Services Agency but…
She wanted to hire an SEO Copywriter but was hesitant. As the saying goes, “Once bitten, twice shy.” She was sure the issue lay with her existing Website Content. Moreover, her website designer wrote her content for free as part of her web design package. I couldn’t argue with the price; FREE is hard to beat.
Yet, I’m sure this was the most expensive content she ever bought. She loved the cost, but what good was free content that resulted in zilch? Additionally, it was the most costly content I had ever heard of.
The bottom ‘SEO Copywriting’ line
Near the end of the conversation, after empathizing with her plight, I asked, “In a perfect world, what would you like to see change?” She answered, “In a perfect world, my SEO Copy would produce regular inquiries and leads that result in sales.”
It hit me like a ton of bricks! On the surface, I sold Copywriting Services Optimized for Search Engines. But, in reality, I was selling the ‘RESULTS’ provided by this service.
Anyone can sell and provide SEO Content, but few can write and develop SEO Content that generates sales and provides an attractive Return on Investment (ROI).
Today, I still provide SEO copywriting services for business owners in Toronto, Ontario, Canada and North America, but with a twist. I focus on my client’s desire for phones and cash registers to ring and the ROI that expertly crafted SEO copywriting delivers.
Yours in SEO Copy ROI,
-Ray
