1030 Sheppard Ave W, Unit 906, Toronto, ON M3H 6C1

SEO Copywriting and AI Content Creation

Is ChatGPT Coming for Your Job? The Truth about AI Content Creation

As a professional #ContentWriter, ChatGPT and other AI Content Creation tools can certainly aid Content Developers in streamlining processes and other SEO-related tasks. However, it’s crucial to understand the limitations of using Artificial Intelligence tools for Content Creation and any potential pitfalls, especially when using them to create YMYL content pages.

Read on for SEO Copywriters and other Digital Content Creators dipping their toes into content automation and the Openai pool.

Three Takeaways to Maximize Artificial Intelligence for Content Creation

As well as mitigating any risk in their use.

1. Proper Use of AI Prompts is Crucial:

Generative AI Tools are only as effective as the people using them. As a result, the quality and intent of your prompts influence the accuracy of the copywriting output you receive from #GenerativeAI tools. For example, using ChatGPT. Thus, inserting clear and specific prompts results in higher-quality responses.

Learn and master how to Optimize ChatGPT Prompts for the best results for search engine algorithms and those that read AI-generated content, your target audience.

2. Potential for Errors:

As of the writing of the blog, you’ll notice that ChatGPT clearly says the following in the footer of its home page, “ChatGPT can make mistakes. Check important info.” As a curious George (named Ray), I tested its AI-generated content, asking, “Does ChatGPT make mistakes?

The Answer:

“Yes, ChatGPT does make mistakes. While it aims to provide correct and useful information, it can still make errors due to various factors:

  1. Misunderstanding the Question: Sometimes, the model may not fully understand the user’s query or the context, leading to incorrect or irrelevant responses.
  2. Outdated Information: The training data includes information up to a certain date (for GPT-4, it is up to 2023), so it might not have the most current data or developments.
  3. Ambiguity and Vagueness: If a question is ambiguous or lacks specific details, the response might be too general or miss the mark.
  4. Complexity of Topics: For highly complex or specialized topics, the model might not provide the most accurate or nuanced answers.
  5. Human Error in Training Data: The model is trained on a vast amount of text from the internet, which can include inaccuracies, biases, and errors that might influence its responses.
  6. Limitations in Reasoning and Knowledge: The model may not be able to reason as deeply or contextually as a human, leading to mistakes in logic or understanding.

If you encounter an error or need clarification, please let me know, and I’ll do my best to correct it or provide a more accurate answer.”

In addition, I find #6, “Limitations in Reasoning and Knowledge,” profoundly interesting. For fun, try using a joke as a prompt to see if the artificial intelligence used understands the joke’s context. You may also find the results amusing doing the same with a chatbot.

3. Practise Safe ChatGPT:

When using ChatGPT, Google Gemini (formerly ‘Bard’ and now finally available for Canadians coast-to-coast), and other AI Content Creation tools, it’s wise to cross-check essential facts, figures, and claims.

Armed with the knowledge that you may receive false information, rather than rely solely on these tools for high-quality content creation, especially for decisions that require professional expertise, it’s vital to have a human editor do fact-checking also to avoid the potential for plagiarism. Moreover, it’s incumbent upon content writers to ensure and independently approve the validity of new AI content output. After all, it’s still early-stage technology.

Above all, by understanding these principles, you can:

  • Maximize the benefits of ChatGPT and other #GenerativeAI tools,
  • Minimize potential pitfalls and misinformation.
  • Protect the trust and integrity of your work and online reputation.

In other words, your job is safe regarding ChatGPT, AI technology, and Openai, especially if you’re a professional Editor, Writer, Content Creator, or Internet Marketer.

Learn more about Google Search’s guidance regarding AI-generated content.

Yours in SEO Copywriting success,

Ray Litvak, Professional SEO Copyologist

A Little About Ray:

Ray began his local media and marketing career in 2000, selling and consulting on e-commerce sites for the Yellow Pages in Toronto, Ontario, Canada. Following his desire for self-determination and heeding the calling of his inner entrepreneur, he became part owner of a web design firm. Here, he discovered the power of SEO copywriting and well-written content while finding a passion for helping local SMBs leverage this knowledge. Putting this information to work, he launched Writing Web Words Inc. in 2008 and has never looked back.