What is Great Website Copywriting?
You may have heard the expression, “Content is king,” but how do you know great website content writing when you see it? First of all, it’s not about having a content writer string a bunch of keywords together while making sure that sentences kinda makes sense. Website Copywriting that works are written for humans as well as search engines, and here are some ways you can tell if what you are looking at is high quality or simply run of the mill content fodder.
Great Website Copywriting is Informative
Great content covers the bases and has its facts straight. If it is referring to another source of information, it does so specifically. There is no third hand, once removed allegations that “someone” has made; it’s been written by someone who has done his or her homework.
Great content covers the bases and has its facts straight. If it is referring to another source of information, it does so specifically. There is no third hand, once removed allegations that “someone” has made; it’s been written by someone who has done his or her homework.
High-Quality Copy can be Entertaining
Not all great writing invites you to pull up a chair and put on your Thinking Cap to get its message across. If your website’s text engages the reader by making him or her laugh (or at least smile), you are well on your way to having that person think highly of your business and what you are trying to promote. Something amusing does tend to stick in the reader’s mind once he or she has clicked away, and you definitely want your content to be noteworthy.
Smart websites Provide Solutions
A person looking for information online is searching for a solution to a question or a concern that he or she is facing. Great content provides the information that the Internet user is looking for, in bite-sized servings. Give your site visitors relevant information they can use, and they are more likely to bookmark your site and look to it as the “go-to” place for information.
Properly written web content speaks to the Internet user and provides value to the reader in some manner. It needs to be prepared by an expert craftsman, and Toronto-based web content expert Ray Litvak is well versed in how to make your content great.
Contact Ray today at 647-707-2672 for a free, personalized assessment of your content needs and how to distinguish yourself from the competition.
