How Press Releases Can Keep Your Content Fresh

Search engine giant Google has updated its algorithm and determined that it will reward sites which provide fresh content with higher rankings. What does this mean to you? Sites which provide visitors with timely information are more likely to show up in the first page of search engine rankings.

One way you can keep your content fresh and be ranked higher on Google is by using press releases. Once written, they can be posted on your own website or submitted to distribution services. If you are posting press releases on distribution sites you will want to make sure you have a link back to your own main page to drive traffic to your website.

What kind of content can you put in a press release? You can share anything that your customers or readers will find interesting. If your company has won an award or been recognized in some way, you can include this information in your press release. If your company has conducted a survey or a study, you could release the results in a press release. A change in personnel, a product launch or a special promotion can be covered in this manner as well.

Since the goal of writing a press release is to share something newsworthy, plan to use this strategy regularly. (It is extremely frustrating for visitors to your website to click on the News page and find that the last entry was in 2007.) When done properly, issuing press releases regularly can be an effective way to drive new visitors to your website  as well as increasing the likelihood that you will achieve a higher search engine ranking.

Find out more about how press releases can help your business by calling (416) 226-8676 today.

The ranking of your business, service or product in Google’s search results is critical to your success. Toronto-based content and website copywriting expert Ray Litvak understands the art and science of Search Engine Optimization (SEO) and using the right words in the right way to increase your rankings. Discover how greater exposure on Google can drive more traffic, increase leads and grow your business. Many of Ray’s clients consistently rank on Google’s first page of results and have grown their business as a result. You can do it too – and it doesn’t have to be expensive. Call Ray locally at 416-226-8676 for a free assessment of your specific needs today. You’ll be glad you did!

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