One very effective way to keep your content fresh and relevant to your site visitors is to include a news feature and updating it regularly with relevant/industry content. The demand for information is continually growing and people want to be able to access it quickly and easily. Rather than waiting to find out about current events by reading the daily paper or watching the nightly news broadcast on television, today’s consumers are accessing information quickly and conveniently through their desktop computers or from mobile devices.
How can adding news to your web site benefit your business? For one thing, the regular updates give them a reason to bookmark your site and come back to it. Spending time on your site helps the visitor to develop a relationship with your business, and people are more likely to buy a product or service from a company that they know and trust.
Another advantage to adding news to your site is that you now have multiple opportunities to promote your products and services to your site visitors. You will want to make sure you are taking advantage of the boost the news feature will bring to your web site traffic by posting specials or offering discount coupons online.
Offering news and regular updates on your site means that it will be indexed more often by search engines. This strategy can help you improve your ranking and make it much easier for Internet users to find you online. People looking for information online are not likely to go through several pages of results to find what they are looking for. Ideally, you want your page to show up on the first page of results for your keywords, and providing news as part of your site offering can help you achieve this goal.
The ranking of your business, service or product in Google’s search results is critical to your success. Toronto-based content and website copywriting expert Ray Litvak understands the art and science of Search Engine Optimization (SEO) and using the right words in the right way to increase your rankings. Discover how greater exposure on Google can drive more traffic, increase leads and grow your business. Many of Ray’s clients consistently rank on Google’s first page of results and have grown their business as a result. You can do it too – and it doesn’t have to be expensive. Call Ray locally at 416-226-8676 for a free assessment of your specific needs today. You’ll be glad you did!