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Archive for December, 2011

How Press Releases Can Keep Your Content Fresh

Thursday, December 29th, 2011

Search engine giant Google has updated its algorithm and determined that it will reward sites which provide fresh content with higher rankings. What does this mean to you? Sites which provide visitors with timely information are more likely to show up in the first page of search engine rankings.

One way you can keep your content fresh and be ranked higher on Google is by using press releases. Once written, they can be posted on your own website or submitted to distribution services. If you are posting press releases on distribution sites you will want to make sure you have a link back to your own main page to drive traffic to your website.

What kind of content can you put in a press release? You can share anything that your customers or readers will find interesting. If your company has won an award or been recognized in some way, you can include this information in your press release. If your company has conducted a survey or a study, you could release the results in a press release. A change in personnel, a product launch or a special promotion can be covered in this manner as well.

Since the goal of writing a press release is to share something newsworthy, plan to use this strategy regularly. (It is extremely frustrating for visitors to your website to click on the News page and find that the last entry was in 2007.) When done properly, issuing press releases regularly can be an effective way to drive new visitors to your website  as well as increasing the likelihood that you will achieve a higher search engine ranking.

Find out more about how press releases can help your business by calling (416) 226-8676 today.

The ranking of your business, service or product in Google’s search results is critical to your success. Toronto-based content and website copywriting expert Ray Litvak understands the art and science of Search Engine Optimization (SEO) and using the right words in the right way to increase your rankings. Discover how greater exposure on Google can drive more traffic, increase leads and grow your business. Many of Ray’s clients consistently rank on Google’s first page of results and have grown their business as a result. You can do it too – and it doesn’t have to be expensive. Call Ray locally at 416-226-8676 for a free assessment of your specific needs today. You’ll be glad you did!

Add a News Feature to Your Site for Ongoing Fresh Content

Friday, December 16th, 2011

One very effective way to keep your content fresh and relevant to your site visitors is to include a news feature and updating it regularly with relevant/industry content. The demand for information is continually growing and people want to be able to access it quickly and easily. Rather than waiting to find out about current events by reading the daily paper or watching the nightly news broadcast on television, today’s consumers are accessing information quickly and conveniently through their desktop computers or from mobile devices.

How can adding news to your web site benefit your business? For one thing, the regular updates give them a reason to bookmark your site and come back to it. Spending time on your site helps the visitor to develop a relationship with your business, and people are more likely to buy a product or service from a company that they know and trust.

Another advantage to adding news to your site is that you now have multiple opportunities to promote your products and services to your site visitors. You will want to make sure you are taking advantage of the boost the news feature will bring to your web site traffic by posting specials or offering discount coupons online.

Offering news and regular updates on your site means that it will be indexed more often by search engines. This strategy can help you improve your ranking and make it much easier for Internet users to find you online. People looking for information online are not likely to go through several pages of results to find what they are looking for. Ideally, you want your page to show up on the first page of results for your keywords, and providing news as part of your site offering can help you achieve this goal.

The ranking of your business, service or product in Google’s search results is critical to your success. Toronto-based content and website copywriting expert Ray Litvak understands the art and science of Search Engine Optimization (SEO) and using the right words in the right way to increase your rankings. Discover how greater exposure on Google can drive more traffic, increase leads and grow your business. Many of Ray’s clients consistently rank on Google’s first page of results and have grown their business as a result. You can do it too – and it doesn’t have to be expensive. Call Ray locally at 416-226-8676 for a free assessment of your specific needs today. You’ll be glad you did!

Serve Up Fresh Content Regularly to Keep Your Website Relevant

Friday, December 9th, 2011

If you want to keep your site visitors engaged and get or maintain a high ranking with search engines, you need to keep it stocked with fresh content on a regular basis. One of Google’s latest algorithm changes is focusing on rewarding site owners who make a point of posting relevant and timely items with favorable rankings.

What does Google consider quality fresh content? The search engine giant likes to see news and events posted online. The advantage to you in adding this type of content to your site is that Internet users want to be in the know about what’s going on, and they want to find out in bite-sized pieces of information.

Consider adding a blog, news & events or public relations section to your website and invite your site visitors to subscribe so that they can be notified by e-mail whenever a new story is added. This simple step allows you to implement a three-pronged approach to promoting your business: if properly written and optimized, you get a steady stream of organic Web traffic to your site, improved search engine rankings and a steady stream of visitors that know your business is alive and well. 

How can you use newsworthy stories to help promote your business? You can report on the results of surveys or trends which are relevant to your market (while avoiding mentioning your competition, of course). News can also mean promoting your business by sharing noteworthy events, such as a new product or service launch, an award your company received, being featured or cited in the media, sharing the news of an employee’s promotion and so on.

Adding fresh content to your site on a regular basis will help keep your brand in front of your customers. Newsworthy items will make your site a hit with search engines. It’s a win-win situation.

The ranking of your business, service or product in Google’s search results is critical to your success. Toronto-based content and website copywriting expert Ray Litvak understands the art and science of Search Engine Optimization (SEO) and using the right words in the right way to increase your rankings. Discover how greater exposure on Google can drive more traffic, increase leads and grow your business. Many of Ray’s clients consistently rank on Google’s first page of results for their key terms and have grown their business as a result. You can do it too – and it doesn’t have to be expensive. Call Ray locally at 416-226-8676 for a free assessment of your specific needs today. You’ll be glad you did!

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