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Archive for November, 2011

Great Content Takes Time to Create and to Catch On

Wednesday, November 23rd, 2011

Creating great content can be compared to baking your own bread. The process cannot be rushed; if you simply slap together a few ingredients (words) and hope for the best, you won’t get the results you are hoping for.

Choose Your Words Carefully

Crafting great content takes time and some effort to produce. It involves much more than just putting a few words together and publishing them online. There is so much “noise” competing for your audience’s attention that you need to make sure that what you post online stands out.

To continue with the baking metaphor, you will get much better results if you use high quality ingredients. Not only does your content need to be structured carefully, you will also need to make sure that you are choosing language which speaks to, not at, your audience.

Give it Time

Ideally, you want your great content to be something which will create a lot of interest online. This is not a situation where you can expect to get instant gratification; your content will take time to be appreciated by Internet users and come into its own. It will take some time for your content to be indexed by search engines, but you can help the process along by making sure you share it through Facebook, Twitter, LinkedIn and other social networking sites.

If you consistently post great content on your website and blog, you will establish your brand as one which your readers can trust and this strategy will ultimately lead to increased readership and revenue. Like your home-baked bread project, it takes time for great content to rise in the rankings and to be appreciated, but the results are well worth it in the end.

Great content speaks to the Internet user and provides value to the reader in some manner. It needs to be prepared by an expert craftsman, and Toronto-based content and website copywriting expert Ray Litvak is well versed in how to make your content great. Contact Ray today at 416-226-8676 for a free, personalized assessment of your content needs and how to distinguish yourself from the competition through great content.

How to Market Your Content Effectively

Thursday, November 17th, 2011

By now you know that you should be populating your web site with great content. This isn’t enough for marketing purposes, though, and you should consider incorporating these methods into the content strategy for your target market:

Start a Blog

A blog offers you a unique way to communicate with your customers. Written in a more conversational tone than your web copy, your blog helps you to develop a relationship with your readers. The blog is a place where you can post content which comments on newsworthy events your readers will be interested in, discuss a current promotion your business is running or share details about an award your company has received.

Article Distribution Networks

Article marketing is another effective content marketing strategy that is worth considering and is very easy to do. Have a content writer prepare articles on topics which would interest readers. At the bottom of the article, include a boiler plate statement and link to your web site or blog. Since the content on article directory sites is likely to show up at or near the top of Internet search results, you are using good content to drive traffic to your site.

Prepare a Press Release

Has your company done something newsworthy? Share it in cyberspace with a press release and make sure you submit it to press release networks so that it can be indexed by search engines. Your press release may focus on a specific event, but it will be available online forever to continue promoting your business.

Social Media Sites

If you don’t have a presence on Facebook, Twitter and LinkedIn, get an account set up now. Your posts and tweets are a way to engage with potential and existing customers in an informal manner. Use these sites to promote and link to your content (web pages, articles, press releases) and share it with a wider audience.

Having great content is only part of the equation if you want to market it effectively. Make sure you have a plan in place to get it in front of readers to help promote your business online.

Great Content Defined

Monday, November 7th, 2011

You may have heard the expression, “Content is king,” but how do you know great content when you see it? First of all, it’s not about having a content writer string a bunch of keywords together while making sure that the sentence kinda makes sense. Great content is written for humans as well as search engines, and here are some ways you can tell if what you are looking at is high quality or simply run of the (content) mill fodder.

Great Content is Informative

Great content covers the bases and has its facts straight. If it is referring to another source of information, it does so specifically. There are no third hand, once removed allegations that “someone” has made; great content has been written by someone who has done his or her homework.

Great Content can be Entertaining

Not all great content invites you to pull up a chair and put on your Thinking Cap to get its message across. If your content engages the reader by making him or her laugh (or at least smile), you are well on your way to having that person think highly of your business and what you are trying to promote. Something amusing does tend to stick in the reader’s mind once he or she has clicked away, and you definitely want your content to be noteworthy.

Great Content Provides Solutions

A person looking for information online is searching for a solution to a question or a concern that he or she is facing. Great content provides the information that the Internet user is looking for, in bite-sized servings. Give your site visitors relevant information they can use, and they are more likely to bookmark your site and look to it as the “go to” place for information.

Great content speaks to the Internet user and provides value to the reader in some manner. It needs to be prepared by an expert craftsman, and Toronto-based content and website copywriting expert Ray Litvak is well versed in how to make your content great. Contact Ray today at 416-226-8676 for a free, personalized assessment of your content needs and how to distinguish yourself from the competition through great content.

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