Remarketing is, literally, remarketing your ads specifically toward customers who have already rejected or “bounced” from your site. The process involves attaching special tracking cookies to past visitors, “following” them as they continue to search and remarketing with new ads targeted specifically to them.
Month: October 2011
It’s common that we think we’re doing ourselves a huge favor by stuffing our pages with as many keywords as possible. Unfortunately, doing so usually hurts more than it helps. It’s overkill.