Month: June 2011

Google’s Local Search

GOOGLE LOCAL SEARCH ENGINE OPTIMIZATION For those unfamiliar with ‘Google’s Local Business Centre’, this article will provide you with a basis for using it in order to reach local consumers while generating more qualified leads. GOOGLE LOCAL SEARCH ENGINE OPTIMIZATION – HOW TO Before getting into the nuts & bolts of  ‘Google’s Local Search Platform’, it’s …

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How to Become a Professional Web Writer

Wikipedia.org defines the term professional as, “An occupation, vocation or career where specialized knowledge of a subject, field, or science is applied. It is usually applied to occupations that involve prolonged academic training and a formal qualification.” Although ‘specialized knowledge’ is required to become a ‘professional web writer,’ there are no well recognized governing bodies …

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YouTube Video Optimization

The term ‘Search Engine Optimization’ (SEO) is usually associated with increasing the amount – and or quality – of visitors to a website and its content.  A large part of the process involves writing compelling and relevant web pages that are easily findable in search engine results pages. But what about optimizing non-textual content such …

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Get Noticed with google

Modern advertising: same battle, different battle ground Since the birth of advertising, businesses have done everything in their power to get noticed and appear desirable to potential customers. They’ve flown banners over planes; they’ve given free samples at supermarkets and shopping malls; they’ve tried radio, television, even giant billboards in Times Square. The process is …

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