Video Testimonials let your clients promote you and boost your search rankings

In recent months, we’ve discussed the Google “Plus-1” era. Letting users “approve” a given web page by clicking a button, it further democratized the concept of organic search rankings. Most web content development companies rejoiced at the idea that search rankings could be less about gaming “the system” and more of a meritocracy in which the most relevant, authoritative, respected websites climbed the ladder. Ultimately, the “Plus-1” concept is just the testimonial concept broken down to its simplest form. Users were [...]

Improve your call to action – TODAY!

Note the headline. I’m commanding you to make a subtle but important change to your website design. It’s a call to action – one of the most overlooked and crucial elements of web content development today. Have you ever walked into a relatively empty store and seen the owner/operator acknowledge you with a nod, then return to his or her newspaper? It’s an infuriating feeling, right? The reaction is “Gee, doesn’t this person want my business? Where’s the love?” Lacking a proper [...]

What’s in a title? A lot, actually

And you thought mattress tags mattered. Sure, mattress tags are important. So important that we’re afraid we’ll go to jail if we remove them. But any web copywriting enterprise or expert will tell you that some other tags – title tags and meta tags – are infinitely more important. So much of search engine optimization boils down to the same crucial principle: making sure searchers can find your site in the first place, preferably on the first page of Google and other search [...]

Search Engine Strategies arrives in Toronto

It’s everything you ever wanted to know aboutsearch engine optimization – but were afraid to ask. Search Engine Strategies is the can’t-miss conference for any business owner, online copywriter or content development manager wanting to master the SEO game. Dream up every expert, every leader, every successful SEO in the industry and that person will likely appear at SES Toronto from June 13 to 15 at the Hyatt Regency hotel. Now in its eighth year, the conference is organized by the Search Engine [...]

Keep your language plain and simple

The United States government recently announced a new mandate demanding that federal agencies toss the jargon out the window and write in “plain language” so that bills and rulings become more accessible to average citizens. While I don’t see the Harper government making a similar decision in Canada any time soon, I see an opportunity for businesses to follow suit here. And that includes any content development company, search engine optimization firm or, really, any business that deploys SEO. Note that [...]

What’s in a title? A lot, actually

And you thought mattress tags mattered. Sure, mattress tags are important. So important that we’re afraid we’ll go to jail if we remove them. But any web copywriting enterprise or expert will tell you that some other tags – title tags and meta tags – are infinitely more important. So much of search engine optimization boils down to the same crucial principle: making sure searchers can find your site in the first place, preferably on the first page of Google and other search [...]

In Praise Of Plain Language

What is plain language? Plain language or plain English is understood by a reader the first time they read it, allowing writing for a more specific audience. The three main goals of plain language are that the reader will find what they need, understand that information quickly, and then use that information to meet their needs. Clear and concise writing is however a little bit more than short sentences, simple words and logical organization as you will see down below. Why [...]

The Irony: Great Content, Low Rankings

There are many aspects of search engine optimization (SEO) and page ranking that are not directly impacted by the content of a website itself. So if you’ve got great content but still have a low search engine ranking, there might be a few more things left to take care of. What is a page ranking? Page rankings are numerical values that depict how important a page is in the eyes of Google. The mathematical algorithm used to determine these rankings [...]

How to Add Fresh, New Web Content

Fresh.dot vs. Neglect.dot: How to Add Fresh, New Web Content Adding fresh, new, relevant content to websites helps draw traffic. Compare a website with fresh, new additions to a stale, neglected website. Then see how to add fresh content. Many websites are created, launched, and… nothing. Their owners and makers leave the websites alone to wither and die. Let’s call these owners and makers “Neglect.dot.” What does Neglect.dot do? Neglect.dot acts as though… •    websites simply, magically draw visitors •    Neglect.dot can tick “website” [...]

Local Search Engine Optimization

Local search engine optimization Local Search Engine Optimization is critical for businesses that want to attract local search engine traffic and local customers online. What is local search? Finding an authoritative definition for the term ‘local search’ is challenging.  A loose definition could be ‘local businesses run by locals for locals’.  Put simply, let’s call a ‘local business’ one that’s in reasonable driving distance of where you live. Why is local search engine optimization important? A 2006 report conducted by Nielsen/NetRatings and WebVisible titled, [...]