If you build it with images, they will come

Are you a local business owner struggling to be found online? We’ll, I’ll only feel sorry for you if you aren’t doing everything in your power to control your own destiny.

That’s the beauty of the SEO universe today. Now more than ever, you can directly influence your own search results simply by making your website better – more comprehensive, more thoroughly researched, more up-to-date and more visually appealing. Visitors to your website and search engines such as Google like that.

A study I stumbled upon this week furthers that principle. According to a recent BrightLocal survey about user behavior during local online business searches, 60 per cent of respondents said that images associated with the results made them more likely to contact or at least consider that business.

Images matter. If searchers can’t see your business, they’re less likely to search it. The BrightLocal finding reinforces the emerging truth that a business’ website is just as important as every other promotional aspect. You have your storefront displays, your radio ads, maybe a local TV spot, local newspaper ads – and your website. If you don’t put the same amount of care into your online presentation, you could be losing valuable customers.

Imagine a local business trying to get by with an empty storefront window or with a newspaper ad comprised entirely of text. It would make life awfully difficult for anyone trying to catch a customer’s attention. Failing to respect the same principle on your website could be fatal.

So pay special attention to images on your local business’ website and Google Places Page! Not only should you have images, you should make sure they’re high-quality images. The resolution should be high and the images themselves should be consistent with your brand.

Usability, high quality content and using the right keywords are arguably more important aspects of your site, but it’s now a proven fact that images increase users’ chances to consume all the other goodies your site offers.

Now go out there and turn your site into a visual experience. You’ll be glad you did!

About Ray Litvak:

The ranking of your business, service or product in Google’s local search results is critical to your success. Toronto-based Content Writer and Local SEO Expert Ray Litvak understands the art and science of Search Engine Optimization (SEO) and using the right words in the right way to increase your rankings. Discover how greater exposure on Google can drive more traffic, increase leads and grow  your business. Many of Ray’s clients consistently rank on Google’s first page of results and have grown their business as a result. You can do it too – and it doesn’t have to be expensive. Call Ray locally at 416-226-8676 for a free assessment of your specific needs today. You’ll be glad you did!

Ray writes website content and offers local seo services for businesses across Ontario and the GTA including Toronto, North York, Mississauga, Markham, Vaughan, York Region and beyond.