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Google ‘Design & Content Guidelines’: Part 6

In this blog post, we will be expanding further on our discussion of text descriptions and their role in search engine optimization.  This blog series in based on ‘Google’s Design and Content Guidelines,’ and we will be looking at Guideline #6.

Google Design and Content Guideline #6: “Make sure that your <title> elements and ALT attributes are descriptive and accurate.”

From our previous post on Google Design and Content Guideline #5, we know that ALT attributes are written to describe and provide a textual context for images.  They also help search engines find and identify images on a website.

Ensuring that all ALT attributes are descriptive and accurate will assist search bots in finding and correctly indexing your web pages.  ALT attributes are not needed for all images, but they are essential for important images, such as your company’s logo, products, etc.

<Title> elements do the same thing for web pages that ALT attributes do for images.  Using <title> properly in HTML provides an accurate description of your webpages.  What you write between <title>Insert Text Here</title> tags will appear in a web browser’s title bar, bookmark lists, and as a hyperlink to your website in Search Engine Results Pages (SERPs).

As a result, it is important to pick a clear and focused title that accurately reflects the content of your web page(s).  Titles that are short and unfocused such as “Part One” are ineffective.  “Part One” provides no context or sense of what the web page is about.  However, most windows, menus, and bookmark lists only allow 60-80 characters, so your title cannot be too long.   “How to Play the Guitar” is an example of a good title, especially if your website teaches people how to play the guitar.

Stay tuned for next week’s blog posts, in which we will be discussing links and HTML.

Writing Web Words Inc:
Based in Toronto, Ontario, we are a full service Web Writing and Content Development Company that helps small and mid-sized companies maximize their online potential via Search Engine Optimization (SEO), SEO Copywriting, Social Media Marketing and other leading edge interactive marketing services.

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