Google ‘Design & Content Writing Guidelines’: Part 9

In this post, we will be looking at Guideline #9 from ‘Google’s Design and Content Guidelines.’  Guideline number 9 stresses the importance of limiting the number of links on a web page.

Google Design and Content Guideline #9: “Keep the links on a given page to a reasonable number (fewer than 100).”  Why should you limit your links to less than 100 per web page?

Good question:  Fewer links make it easier for visitors and search engine bots to navigate your web page(s).

As a rule, visitors don’t like having to search through hundreds of links in order to find what they’re looking for.

The more links you have on a web page, the more confusing it is for the visitor to determine what is and what is not important.  Pages with multiple and randomly placed links often frustrate visitors and aesthetically may result in what some refer to as ‘link splatter.’

Organized web pages, and links, are easier for visitors and search engine bots to use.

Having too many links on a web page, especially outbound links, can also impact search results.  For instance, some webmasters take part in link exchanges and/or build partner pages for the express purpose of cross-linking, resulting in low quality links.  Abusing these practices violates Google’s webmaster guidelines and, as Google says, “Can negatively impact your site’s ranking in search results.”

When linking, think ‘quality’ and ‘relevance.’

For our final blog on the Google Design and Content Guidelines, we will be looking at Google’s image guidelines.  Stay tuned!

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