Google ‘Design & Content Guidelines’: Part 3

When we last discussed Google’s ‘Design and Content Guidelines,’ we looked at the role that sitemaps play on your website.  This week, we’re going to be talking about the importance of an information-rich website with well-written content.

Google Design and Content Guideline #3: “Create a useful, information-rich site, and write pages that clearly and accurately describe your content.”

Creating a website with high-quality, useful and original content is one of the best ways to garner traffic and rank well in search engines. A useful website informs, is easy to use, and gives your visitor’s a reason to take the next logical step.

No other method (a clean hierarchy, sitemap, or keywords) will be as effective as a well-written, information-rich website – the backbone of any long term SEO Strategy.

A unique and information-rich website that is frequently updated also ensures return visitors and links from other webmasters, resulting in more organic (natural) traffic and higher search engine rankings.

Writing web pages that clearly and accurately describes your content is essential in order for both visitors and search engines to find you online.  It is a skill that anyone serious about Search Engine Optimization (SEO) needs to know.

When writing web page content, keep these tips in mind:
•    Keywords: If your website is about knitting, the word knitting should appear in your content.  As well, keywords related to knitting (synonyms) should also appear throughout your site.
•    Paragraphs: Short and well-organized paragraphs that cleanly layout your content are essential for readability and viewer enjoyment.
•    Plain language: Now is not the time to sound like a dead English poet.  Use clear, commonly used, and accurate language.  It’s not poetry, it’s utilitarian and it should be written that way.

Up next, we’ll be tackling Google’s design and content guideline on keywords.  Read on!

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Based in Toronto, Ontario, we are a full service Web Writing and Content Development Company that helps small and mid-sized companies maximize their online potential via Search Engine Optimization (SEO), SEO Copywriting, Social Media Marketing and other leading edge interactive marketing services.