Google Webmaster Central ‘Design & Content Guidelines’: A Series
Under its ‘Design and content guidelines,’ Google’s Webmaster Central has outlined 10 guiding principles for optimizing a search engine’s ability to find, index, and rank your website. In a 10-part series, we will be exploring each one of these guidelines and how your website can benefit by implementing them.
Google Design and Content Guideline #1: “Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.”
In non-tech speak this means: cleanly order your web pages and connect them with html or text-based links.
Web pages are indexed on search engines by the use of search engine “bots.” Think of bots like Pacman. They will index/eat any web page(s) that they come across. The more pages that a search engine can find, the more likely they are to be indexed. Thus, a clear and logical web page hierarchy will improve the ability of a search engine bot to find and index all of the pages on your site.
In your website’s hierarchy, the homepage is the root. All important and frequently-searched for content on your website should link directly off of the homepage, because pages that are directly linked to a homepage are the most easily-found by Google. All secondary and less-important content should link off that “first layer” of the hierarchy.
Stay tuned for more ‘Google Design & Content’ Best Practices.
Writing Web Words Inc:
Based in Toronto, Ontario, we are a full service Web Writing and Content Development Company that helps small and mid-sized companies maximize their online potential via Search Engine Optimization (SEO), SEO Copywriting, Social Media Marketing and other leading edge interactive marketing services.